Healthcare Paid Media Manager

Healthcare Paid Media Manager — Meta & Google Shopping 

Remote | Contract-to-Hire or Part-Time to Start

Ovena Health is a fast-growing medical supply brand (FDA-cleared wound care, compression, and personal care products) selling DTC through Shopify, Amazon, and TikTok Shop. We're hiring an experienced healthcare/medical paid media specialist to own and scale Meta Ads and Google Shopping.

This role requires healthcare or medical marketing experience. This is non-negotiable. You must understand the regulatory and compliance environment around advertising medical products.

What you'll own:

• Full management of Meta Ads (prospecting, retargeting, creative testing) within health category ad policies
• Google Shopping / PMax campaigns, Merchant Center feed management, and healthcare ad certification requirements
• Compliant tracking and data strategy (pixel restrictions, CAPI, health data sensitivity)
• Weekly reporting on ROAS, CAC, and revenue by channel
• Creative briefs for our in-house content team — compliant messaging that still converts

Requirements (non-negotiable):

• 3+ years hands-on managing Meta and Google ad accounts with real budgets and ROAS accountability
• Direct experience marketing medical devices, medical supplies, healthcare services, or health products — you understand FDA-cleared product claims, health ad policy restrictions, and privacy-sensitive tracking
• Proven results: anonymized account screenshots or case studies with spend and ROAS required
• Shopify e-commerce experience
• Deep knowledge of Google Merchant Center and Meta's health/medical ad approval process
• Self-managed operator — you do the work, not a team behind you

Compensation: Monthly retainer + performance bonus tied to revenue targets. Open to % of ad spend for the right person.

To apply: (1) resume, (2) two healthcare/medical case studies with real numbers, (3) your fee structure.