Digital Marketing Specialist

About Flexible Plan Investments

Flexible Plan Investments is a nationally recognized investment manager with more than 45 years of innovation in risk-managed investing. We help financial advisers navigate changing markets through actively managed investment strategies and technology-driven solutions.

We’re looking for a strategic, data-driven Digital Marketing Specialist who can own our digital marketing initiatives, expand our online presence, and lead growth across paid, organic, web, and social channels.

This is a hybrid position based in Bloomfield Hills, Michigan (Long Lake & Telegraph). Candidates must be able to work in the office several days each week. Relocation assistance not available.

What You’ll Do:

Digital Strategy & Growth

• Develop and execute integrated digital marketing strategies that increase brand awareness, website traffic, adviser engagement, and qualified lead generation.
• Lead both paid and organic content strategies across multiple digital channels.
• Identify new opportunities for growth through data analysis, competitive research, and emerging marketing technologies.

Paid Media

• Plan, launch, optimize, and manage paid campaigns across Google Ads, LinkedIn, Meta, and programmatic advertising networks.
•  Develop audience targeting strategies using display, native, video, retargeting, CTV, geofencing, and other digital ad formats.
• Monitor campaign performance and continually optimize budgets, creative, and audience segmentation to maximize ROI.

Organic Marketing & Social Media

• Own and grow the company’s LinkedIn presence through strategic content planning, publishing, employee advocacy, and engagement initiatives.
• Develop monthly content calendars aligned with marketing campaigns, product launches, webinars, and industry trends.
• Execute strategies that increase followers, engagement, website traffic, and overall online visibility.

Website Optimization & Search

• Lead ongoing website optimization initiatives focused on improving user experience, lead generation, and search visibility.
•  Implement and maintain technical SEO, on-page SEO, schema markup, metadata, page speed improvements, internal linking, and content optimization.
• Develop strategies for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to improve visibility across AI-powered search experiences.
• Partner with developers to identify and resolve technical website issues while improving overall site performance.

Analytics & Reporting

• Own marketing analytics and performance reporting using GA4, Google Tag Manager, Looker Studio, LinkedIn Analytics, and marketing automation platforms.
• Create executive dashboards and deliver monthly (MoM), quarterly, and campaign performance reports with actionable recommendations.
• Analyze website behavior, conversion paths, attribution, and campaign effectiveness to guide future marketing strategy.

Creative & Campaign Leadership

• Use campaign data and customer insights to guide creative direction, messaging, and campaign optimization.
• Partner with designers, copywriters, sales, and product teams to develop high-performing marketing assets.
• Lead A/B testing initiatives across ads, landing pages, email campaigns, and website experiences to continuously improve performance.

Collaboration

• Work cross-functionally with sales, marketing, compliance, and leadership to execute integrated marketing initiatives.
• Stay current on digital marketing trends, financial services marketing regulations, AI search, and emerging advertising platforms.

What We’re Looking For

• 4+ years of experience in digital marketing, preferably within financial services, FinTech, or B2B industries.
• Proven experience developing and executing both paid and organic digital marketing strategies.
• Hands-on experience managing Google Ads, LinkedIn Ads, Meta Ads, and programmatic advertising platforms.
• Strong understanding of digital advertising formats including search, display, native, video, retargeting, CTV, and geofencing.
• Experience managing and growing corporate LinkedIn pages and executing social media content strategies.
• Strong knowledge of technical SEO, on-page SEO, website optimization, AEO, and GEO best practices.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, and marketing automation platforms such as Act-On or HubSpot.
• Ability to transform marketing data into strategic recommendations and executive-level reporting.
• Experience leading creative decisions based on campaign performance and audience insights.
• Excellent analytical, organizational, and project management skills.
• Strong written and verbal communication skills.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Preferred Qualifications

• Experience marketing within financial services or investment management.
• Google Ads, GA4, LinkedIn Marketing, or Meta certifications.
• Experience with conversion rate optimization (CRO), heat mapping, and A/B testing platforms.
• Familiarity with AI-powered marketing tools and emerging search technologies.

Why Flexible Plan Investments?

• Join a respected investment management firm with more than 45 years of innovation.
• Help shape the digital marketing strategy for a nationally recognized financial services brand.
• Lead impactful campaigns with measurable business results.
• Competitive salary with bonus opportunities.
• Comprehensive healthcare benefits.
• 401(k) with company match.
• Generous paid time off and company holidays.
• Hybrid work environment based in Bloomfield Hills, Michigan (Long Lake & Telegraph).
• Collaborative team culture with opportunities to grow professionally and make a measurable impact.