Associate, Paid Search (Expression of Interest)

WPP Media – Expression of Interest: Associate, Paid Search (Early Career)

Important Note: This is not an active job opening. By submitting your details, you are expressing interest in future entry-level opportunities at WPP Media. We encourage you to connect with our recruitment team so we can keep you in mind as media changes and new early career roles emerge.

Role Summary & Impact

Paid Search (SEM) is one of the most immediate and data-driven ways to connect brands with consumers. In this entry-level Associate position, you will receive intensive training and close mentorship in all aspects of Paid Search to assist with the delivery and day-to-day management of search engine marketing campaigns for our major clients.

This Expression of Interest is your invitation to jumpstart your career journey and be considered for future Associate, Paid Search roles. This position is essential to the running of our search accounts, requiring resourcefulness, a dynamic team-player attitude, and the initiative to participate in advanced projects.

By registering, you'll:

• Connect with our early talent recruitment team and stay updated on entry-level opportunities.
• Be among the first to hear about relevant Associate openings as they arise.
• Become part of our global collective that's reimagining media in the AI era.

Your Impact & Responsibilities

As an Associate on our Paid Search team, your day-to-day responsibilities may include:

• Keyword Strategy: Developing initial keyword lists based on brand territories for Search Manager review.
• Data Mining: Running regular search engine reports to discover new keyword opportunities, creative text ad ideas, and monitor pacing/spend.
• Ad Copywriting: Writing initial drafts of creative text ads based on client briefs, websites, and brand guidelines.
• Campaign Trafficking: Handling the trafficking, uploading, and quality assurance of keywords using Bid Management Tools.
• Engine & Platform Integration: Interfacing daily with search engines and platform teams to ensure optimal account performance.
• Budget Tracking: Managing budget tracking documents, monitoring for under- or over-spending, and alerting your Search Manager of any spend abnormalities.
• Reporting & Finance: Creating Excel pivot tables, formulas, and charts, and assisting with record-keeping, billing, and invoice reconciliation.
• Industry Awareness: Staying up to date on search engine trends, algorithm changes, and digital platform updates (AdWords, Bing, SEMrush, etc.).

Skills & Experience

We are looking for curious, motivated, and collaborative early career talent. We encourage you to apply if you bring some or all of the following:

• A strong interest in search engine marketing (SEM), digital copywriting, or data analysis.
• Good technical aptitude and eagerness to learn search tools and bid management interfaces.
• Experience with Microsoft Excel (specifically pivot tables, basic formulas, and charts) or a strong willingness to learn.
• Great attention to detail and a high standard for quality assurance.
• Strong written communication skills (for drafting ad copy and collaborating with partners).
• Adaptability, curiosity, resourcefulness, and a drive to learn in a fast-paced environment.
• Prior internship experience in digital marketing, copywriting, business analytics, or search is a plus, but not required!