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UGC Creative Strategist

Pebble
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ABOUT PEBBLE

Pebble is a creator marketing agency that helps consumer brands grow organically on TikTok and Instagram through high-volume, authentic creator content. We work with brands that care about real results — views, engagement, and conversions — and we build the creator programs that get them there.

 

Our founder was recognized on the Forbes 30 under 30 list. This is a REMOTE POSITION with the option to work in our NYC-based office.

 

Our website is withpebble.xyz

 

The ROLE

We're looking for a Creative Strategist who lives and breathes short-form content. You'll be the connective tissue between brand goals and creator execution — developing concepts, writing briefs, and shaping the creative direction that makes our clients' content perform.

 

This isn't a strategy-in-a-deck role. You'll be in the weeds: analyzing what's working on TikTok right now, identifying trends before they peak, and translating that into clear creative direction creators can actually run with.

 

THE DAY TO DAY

  • Develop creative strategy and content concepts for active client campaigns across TikTok and Instagram
  • Write sharp, specific creator briefs — hooks, angles, formats, talking points — that drive results without killing authenticity
  • Stay ahead of platform trends, sounds, and formats and translate them into actionable direction for clients and creators
  • Analyze content performance and iterate on strategy based on what the data is actually telling you
  • Collaborate closely with creator managers to ensure briefs are executable and align with creator voice
  • Join client calls to present strategy, gather feedback, and build trust with brand partners
  • Develop content frameworks and repeatable playbooks across verticals (wellness, consumer apps, lifestyle, etc.)

 

REQUIREMENtS

  • 0-3 years in creator marketing, social strategy, or content at a brand, agency, or as a creator yourself
  • Deep fluency in TikTok — you understand why things go viral and can reverse-engineer it
  • Strong writing skills: you can write a brief that's specific, clear, and actually fun to execute
  • You think in hooks, not headlines — you know the difference between content that sounds good and content that performs
  • Comfortable owning a client relationship and communicating strategy with confidence
  • Experience with performance analysis — you know how to read a dashboard and turn it into a next move
  • Highly organized and self-directed; you thrive without a lot of hand-holding

 

Nice to have

  • Experience in consumer wellness, lifestyle, or app verticals
  • You've made content yourself — even casually
  • Familiarity with creator sourcing, vetting, or management workflows

 

NYC-based compensation is $55-65K/year