Digital Sales Coordinator

Job Summary/Description:

The Digital Sales Coordinator is responsible for onboarding, workflow, and optimization of the Digital Advertising campaign.

Duties/Responsibilities include, but are not limited to: 

Campaign Operations & Order Entry:
- Responsible for Digital order entry with a high level of accuracy across all platforms and campaign types
- Work with the Sales team and the GDM (Gray Digital Media) Ad Ops team for all operational setup, trafficking, and campaign execution
- Coordinate campaign onboarding, including creative submission, scheduling, and launch verification.
- Troubleshoot Ad Operations issues and communicate with ME's & Clients when needed

Digital Campaign Management:
- Monitor pacing, delivery, and performance across all active digital campaigns (OTT/CTV, display, video, paid social, mobile, and audience-targeted products and more)
- Proactively identify and communicate optimization opportunities to improve campaign performance and protect revenue
- Troubleshoot Google Analytics (GA4), Google Tag Manager, Google Business Manager, Google Search Console, Meta Business Suite + more for all access issues and support proper attribution tracking setup for clients
- Assist in the implementation and auditing of attribution and conversion tracking across campaigns
- Ensuring all campaigns are pacing to deliver in full and ensuring all revenue is kept within the given calendar month

Reporting & Analytics:
- Pull, compile, and distribute regular campaign performance reports for internal stakeholders and clients
- Maintain accurate records of campaign metrics, pacing, and delivery outcomes
- Reconcile and audit third-party billing and impressions

Sales Support & Communication:
- Work closely with Media Executives and the current Digital Sales Coordinator to ensure seamless campaign execution and client satisfaction
- Manage and communicate digital inventory availability and sell-through percentages to the sales team
- Assist with compiling regular reporting and establishing recurring cadences per account

Qualifications/Requirements:

- Familiarity with digital marketing products, including OTT/CTV, programmatic display, video, paid social, audience targeting, and mobile
- Working knowledge of Google Analytics (GA4), ad trafficking platforms, and/or order management systems a plus
- Proficient in Microsoft Office Suite, particularly Excel and PowerPoint
- Exceptional organizational skills with strong attention to detail
- Ability to prioritize, multitask, and meet deadlines in a high-paced sales environment
- Strong written and verbal communication skills
- Self-starter who takes initiative and works well both independently and cross-functionally
 

If you feel you’re qualified and want to work with a great group of people,  go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WVUE-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.