Social Media Manager

Social Media & Airbnb Manager (Direct Hire)

Location: Lexington, KY
Employment Type: Full-Time, Direct Hire
Compensation: Competitive salary based on experience + benefits

About the Company

Our client is a locally owned, fast-growing property management company seeking a creative, organized, and results-driven Social Media & Airbnb Manager. This role is ideal for someone who enjoys marketing, hospitality, customer service, and property management while helping grow a dynamic business.

The company is looking for a self-starter who can work independently, identify opportunities for growth, and take ownership of both the company's online presence and short-term rental operations.

Position Summary

The Social Media & Airbnb Manager will be responsible for managing and growing the company's social media platforms, creating engaging content, enhancing brand awareness, and overseeing daily operations of Airbnb and short-term rental properties. This individual will play a key role in increasing occupancy, improving guest experiences, and supporting the company's continued growth.

The ideal candidate is highly organized, creative, detail-oriented, tech-savvy, and capable of managing multiple projects in a fast-paced environment.

Key Responsibilities

Social Media & Marketing

• Develop and execute social media strategies across multiple platforms including Facebook, Instagram, LinkedIn, TikTok, and other relevant channels. 
• Create, schedule, and publish engaging content, including photos, videos, property showcases, and promotional campaigns. 
• Monitor social media engagement and respond to comments, messages, and inquiries in a timely manner. 
• Track performance metrics and provide recommendations to increase reach, engagement, and lead generation. 
• Coordinate content creation, photography, and video marketing efforts. 
• Assist with branding initiatives and marketing campaigns. 
• Monitor industry trends and identify opportunities to increase visibility and market presence. 
• Manage online reviews and reputation management efforts. 

Airbnb & Short-Term Rental Management

• Oversee daily operations of Airbnb and short-term rental properties. 
• Manage property listings and ensure descriptions, pricing, and photos remain accurate and competitive. 
• Respond promptly to guest inquiries, reservation requests, and guest concerns. 
• Coordinate guest check-ins, check-outs, and communication throughout their stay. 
• Monitor occupancy rates and implement strategies to maximize bookings and revenue.  
• Coordinate with maintenance, housekeeping, and vendors to ensure properties are guest-ready. 
• Handle guest issues and resolve concerns quickly and professionally. 
• Monitor market trends and competitor pricing. 
• Ensure properties meet company standards and provide exceptional guest experiences. 

Qualifications

Required

• 2+ years of experience in social media management, digital marketing, hospitality, property management, or a related field. 
• Strong knowledge of major social media platforms and content creation strategies.  
• Experience managing Airbnb or other short-term rental platforms. 
• Excellent written and verbal communication skills. 
• Strong customer service and relationship-building abilities. 
• Exceptional organizational and time management skills. 
• Ability to work independently and manage multiple priorities. 
• Strong attention to detail and problem-solving skills. 
• Proficiency with Microsoft Office and social media management tools. 

Preferred

• Bachelor's Degree in Marketing, Communications, Business, Hospitality, or a related field. 
• Experience with Canva, Adobe Creative Suite, or other content creation software. 
• Experience with Airbnb, VRBO, Booking.com, or similar platforms. 
• Knowledge of property management and real estate operations. 
• Experience with photography, videography, or content development. 

Ideal Candidate

The ideal candidate is energetic, creative, and highly organized with a passion for both marketing and hospitality. They enjoy creating engaging content, building a brand presence, and delivering exceptional guest experiences. This person is proactive, adaptable, and thrives in a fast-paced environment where no two days are the same.

This position offers the opportunity to grow with a rapidly expanding company and play a direct role in its marketing success and short-term rental growth strategy.