Marketing Communications Specialist
Job Summary:
The Marketing Communications Specialist role is responsible for developing messaging and content that supports the overall communications strategy of WebTPA. This role is responsible for drafting dynamic copy for email, web, and print channels to promote WebTPA to various audiences including existing clients, brokers, consultants, prospects and within WebTPA to help support employee communications and engagement activities. This position is responsible for working with department and executive leaders to help identify and achieve communication objectives, and craft high-impact messages that serve target audiences.
Key Job Details:
- Ability to work onsite full time at either office location: 19100 Ridgewood Pkwy San Antonio, TX 78259 or 6535 SH 161 Irving Texas 75039 (local candidates only considered)
- No VISA sponsorship offered
- Ability to start within 2-3 week notice from offer
- Full time position (40 hours per week, M-F 8a-5p) required
Essential Functions:
- Serve as the primary team liaison between leaders and department heads to streamline internal communications
- Create and manage company communications calendar, with support from the marketing manager
- Lead the strategic management of Intranet content
- Oversee the design and print management of employee-focused collateral and corporate materials
- Oversee and strategize the social media calendar to align with company culture, events, and brand initiatives, utilizing multimedia such as imagery, video, and collateral.
- Develop and implement a strategy for documenting and showcasing company culture through videos and photography with partnership with the Multimedia specialist on execution.
- Responsible for monitoring all social media where WebTPA is mentioned and escalating issues to leadership that may require a response.
- Design and launch an Employee advocacy program for Linkedin, in partnership with the talent acquisition team, to promote WebTPA as a best place to work.
Qualifications:
-Minimum 2 years' experience working independently in a dynamic, fast-paced environment in Marketing, Web/social media, or Communications role.
-Related Bachelor's degree required Marketing, Communications, Business, or Public Relations
-Advanced skills in content writing with the ability to work with subject matter experts to grasp complex business subjects and effectively translate information.
-Excellent communication skills, both written and verbal, and consider timely responsiveness a top priority.
-Expert-level mastery of Microsoft Word, Outlook, Excel, and PowerPoint
-Intermediate-level expertise with Adobe Creative Suite
General Physical Demands
Sedentary work: Exerting up to 10 pounds of force occasionally to move objects. Jobs are sedentary if traversing activities are required only occasionally.
We are an Equal Employment Opportunity employer committed to cultivating a work experience where everyone feels like they belong and can perform at their best in pursuit of our mission. All qualified applicants will receive consideration for employment.