Assistant News Director

Assistant News Director - WMBF

Do you thrive on the rush of breaking news and the energy of a coastal newsroom? We’re looking for an Assistant News Director who can lead with urgency, coach with heart, and own the "First Alert" brand in one of the most dynamic markets in the country. This isn't just about managing a newsroom; it’s about inspiring a team to win on every screen—from the big TV in the living room to the phone in a tourist's hand on the sand. If you’re a strategic leader who knows how to turn a weather alert into a multi-platform win and a young reporter into a powerhouse storyteller, we want to talk to you.

What You'll Do

• Drive the daily win: Lead editorial meetings with a focus on urgency, impact, and our First Alert brand promise.
• Coach and elevate: Spend your day in the trenches with producers, anchors, and reporters, providing the kind of feedback that turns "good" stories into "must-watch" content.
• Own breaking news: Take the wheel when news breaks, coordinating coverage across TV, streaming, web, and social with speed and precision.
• Execute multi-platform strategy: Ensure our content isn't just "repurposed" for digital but crafted specifically for where our audience is watching.
• Foster a winning culture: Build a newsroom environment that values collaboration, and a relentless drive to be first and best.
• Manage the "First Alert" demand: Lead the newsroom through the high-stakes requirements of our weather and safety branding, ensuring we are the most trusted source in the market.

What You Bring

• Proven leadership: You have 3-5 years of experience as a Senior Producer in a large market, or you’ve already crushed it as an Executive Producer.
• Breaking news DNA: You don't just react to breaking news; you lead it with a track record of growing audiences during big moments.
• Brand fluency: You deeply understand what a "First Alert" brand demands and you know how to make it live and breathe in every newscast.
• People-first mindset: You have the "soft skills" to mentor a developing staff while maintaining the high standards a #1 newsroom requires.
• Digital-first hybridity: You are just as comfortable talking about streaming metrics and social engagement as you are about over-the-air rundowns.
• The essentials: You have a Bachelor’s degree in Journalism or a related field, a valid driver’s license, and a clean driving record.

Why You'll Love It Here

• Beach life is real: You’ll be working in a market where people vacation—expect a fast-paced news cycle fueled by tourism, coastal weather, and a vibrant community.
• Innovation is the norm: At WMBF and Gray Media, we don't just talk about the future of news; we build it. You’ll have the tools and the autonomy to try new things.
• Career launchpad: We take pride in growing our leaders. This role is a massive opportunity to make your mark and move up within a company that values talent.
• A team that cares: We work hard, but we also know how to enjoy the coastal lifestyle. You'll join a group of journalists who are as passionate about the community as they are about the craft.

Ready to lead the Grand Strand’s news leader? Let’s create something amazing together.

Qualified, interested applicants may go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter and references

To check out Gray Media benefits, go to https://gray.tv/careers#benefits

WMBF-TV/ (Gray Media) is a drug-free workplace

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. 

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. 

About WMBF:           

WMBF-TV is the NBC Network affiliate for the Grand Strand and Pee Dee regions of Northeastern South Carolina and parts of southeastern North Carolina. This Gray Television owned station was launched in 2008 in Myrtle Beach, SC and was built as a state-of-the art High-Definition broadcast facility.

We broadcast 39 hours of live local news and weather along with NBC programming to 8 counties along the Grand Strand beaches westward into Florence, SC. We also use digital media platforms to deliver breaking news coverage to a fast-growing audience.

Myrtle Beach is a family vacation destination for millions of visitors each year due to our white sandy beaches, more than a hundred golf courses, amusement parks and mild weather. It is a pleasure to work in a city where so many people want to visit.    

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Media is an Equal Opportunity Employer.