Brand Specialist

🚨 We’re Hiring: Brand Specialists (New England)

📍 NH, ME, VT, Northern MA

At Crafthouse Agency, our Brand Specialists bring some of the beverage industry’s most exciting brands to life through memorable consumer experiences.

This is not your average promotional role. Our team works directly with premium wine, spirits, beer, and ready-to-drink brands at retail tastings, bar and restaurant activations, festivals, ski events, community events, and large-scale experiential campaigns throughout New Hampshire, Maine, Vermont, and Massachusetts.

As a Brand Specialist, you’ll act as the face of the brands we represent by:

• Hosting tastings and sampling events
• Educating consumers on products in an approachable, engaging way
• Creating fun, elevated experiences that drive trial and sales
• Setting up and maintaining professional event displays
• Taking photos and providing event recaps for supplier partners
• Building relationships with retail and restaurant staff
• Representing brands with professionalism, energy, and authenticity

Our team includes hospitality professionals, bartenders, servers, sales professionals, marketing creatives, social media creators, educators, and outgoing individuals who genuinely love connecting with people.

This role is ideal for someone who:

• Enjoys social, fast-paced environments
• Is dependable and professional
• Loves food, beverage, hospitality, or events
• Is comfortable speaking with new people
• Can work evenings and weekends
• Wants flexible scheduling and exciting event opportunities

No two events are the same; one weekend you may be pouring tequila cocktails at a beach bar, and the next you could be educating consumers on premium whiskey at a luxury tasting event or activating a national brand promotion at a ski mountain. At Crafthouse Agency, we’re not your average promotional staffing company. We are in the field, in the stores, and behind the bar, bringing brands to life and moving product.

This isn’t just pouring samples....it’s about engaging, connecting, and selling. If you’re outgoing, reliable, and love the energy of events, this could be a perfect fit.

⭐ Must-Have Qualifications

• Reliable + punctual (early is on time in our world)

• Comfortable starting conversations and engaging strangers

• Strong communication + people skills

• Polished, professional presence

• A natural sales mindset—you know how to recommend and close

• Detail-oriented (clean setups + strong same-day recaps)

🔥 What Makes Someone Stand Out

• Proactive energy—you don’t wait, you pull people in

• Takes ownership of every event

• Can read the room and adapt

• Team-first attitude with great communication

📱 Expectations

• Comfortable using scheduling + communication tools

• Able to work evenings + weekends

• Submit clear, professional recaps with photos after each shift

• Follow brand standards and represent multiple brands confidently

🚫 Not the Right Fit If…

• You struggle with punctuality

• You wait for customers to approach you

• You’re not comfortable engaging or selling

• You don’t take pride in details or follow-through

💬 About Us

We’re a hands-on experiential marketing team with deep roots in hospitality and sales. We believe in being in the trenches with our people, not sitting behind a desk directing from a distance.

Unlike other agencies that place talent without local connection, we are New England-based and deeply embedded in this market. We know the accounts, the consumers, and what works in each setting—and we show up accordingly.

We’re passionate about brands, passionate about people, and focused on delivering real results.

If you’re interested in joining our team, apply here:

🔗 https://www.crafthouseagency.com

Once you apply, you will be invited to do a quick virtual video questionnaire. This is a required step in our process and gives us a chance to see your personality and how you engage.

Since this role is all about interacting with consumers and representing brands face-to-face, being comfortable speaking on the spot is important. If that part doesn’t feel like you, this may not be the right fit, and that’s totally okay!

We can’t wait to connect 😊