Marketing Manager

Overview:

We are looking for a highly organized, creative, and execution-focused Marketing Manager to oversee and grow multiple hospitality brands. This role is responsible for driving customer acquisition, increasing brand visibility, and ensuring consistent, high-quality marketing execution across all channels. You will manage content, campaigns, events, partnerships, and interns while working closely with business owners to bring ideas to life and generate measurable results.

Key Responsibilities:

Client & Account Management

• Lead weekly check-ins and 5-point business reviews for each client
• Maintain strong relationships with business owners through monthly meetings and ongoing communication
• Ensure all client information (hours, offerings, branding) is accurate and up to date across platforms
• Develop and maintain client to-do lists and ensure timely execution

Marketing Strategy & Campaign Execution

• Plan and execute marketing campaigns, promotions, and event launches
• Identify and target key customer segments (e.g., private parties, themed events, weekly specials)
• Oversee creation and distribution of weekly email marketing campaigns
• Manage advertising campaigns (paid social, event promotions, etc.)
• Develop and execute press and influencer strategies for each brand

Content & Social Media Management

• Oversee content strategy across Instagram, TikTok, Facebook, and other platforms
• Approve and manage content calendars for all brands
• Ensure consistent posting schedules and brand voice
• Monitor trends and integrate relevant content ideas
• Coordinate content creation requests between clients, interns, and creatives

Events & Promotions

• Plan, promote, and execute events (e.g., themed nights, holiday promotions, launch parties)
• Create and distribute promotional materials (posters, digital signage, social assets)
• Ensure events are listed and promoted across platforms (Eventbrite, local media, community calendars)
• Track performance and optimize future events

Brand Presence & Partnerships

• Maintain and optimize Google Business profiles and online presence
• Manage review generation and response strategies
• Develop and execute cross-promotions and local partnerships
• Engage with online communities (social comments, local groups, forums)

Operations & Systems Management

• Build and maintain systems using tools like Airtable and Google Sheets
• Track marketing calendars, campaigns, and deliverables across brands
• Maintain organized databases (collabs, cold outreach, influencers)
• Record and document meetings, strategies, and outcomes

Team & Intern Management

• Manage and delegate tasks to interns (weekly meetings & asynchronous communication)
• Ensure interns are executing consistently and correctly
• Build repeatable workflows and training systems
• Monitor communication channels and task completion

Analytics & Optimization

• Track performance across campaigns, events, and content
• Identify opportunities for growth and improvement
• Report on key insights and adjust strategies accordingly

Qualifications

• 2+ years of full-time or internship experience in marketing
• Junior or Senior in undergrad or Graduate students are encouraged to apply
• Available 10-20 hours a week hybrid
• Strong understanding of social media platforms and trends
• Experience managing multiple brands or clients simultaneously
• Excellent organizational and project management skills
• Ability to execute quickly while maintaining attention to detail
• Strong communication and leadership skills
• Experience with tools like Airtable, Google Workspace, and social scheduling platforms is a plus

What Success Looks Like

• Increased foot traffic and event attendance across all businesses
• Consistent, high-quality content and brand presence
• Efficient systems that keep marketing organized and scalable
• Strong relationships with clients, partners, and the local community
• Measurable growth in engagement, reach, and revenue-driving campaigns