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Sports League Startup - Social Media & Brand Coordinator

About Velox 1:

Velox 1 is a sports media and entertainment startup reimagining professional track & field. Centered around, Race Roulette, a new format where skill, strategy, and luck collide. Our mission is to take the world's oldest sport and transform it into a premium entertainment property where being "Faster isn't enough." Currently in our live field-testing phase, we offer high-performers a front-row seat to building a new sports league from the ground up.

 

The Role:

We are looking for 1–2 Social Media & Marketing Specialists to act as the "voice" of the ATL Club Clash (our summer event). Your job is to take the high-fidelity raw footage from our Media & Content team and curate it into a innovative and professional social identity. You will also act as brand ambassadors, helping to define the look and feel of Velox 1 through lifestyle content and merch promotion.

 

Key Responsibilities:

  • Content Curation: Rapidly review and curate raw footage from videographers into ready-to-post social content (Reels, TikToks, Shorts).
  • Brand Modeling: Partner with photographers to model Velox 1 merchandise, creating a library of lifestyle assets for future marketing.
  • Social Media Strategy: Understand and leverage the unique characteristics of each social platform to help craft and execute a comprehensive social media strategy to grow the Velox 1 audience.
  • On-Site Engagement: Capture "behind-the-scenes" (BTS) content during the event to help fans get a better understanding and connection to Velox 1 as a brand.

 

Requirements:

  • A strong portfolio of social media work (personal or professional) showcasing editing skills (CapCut, Premiere, etc.).
  • A "brand-first" mindset: You understand how to maintain a consistent aesthetic across all content and platforms.
  • Comfort being in front of the camera for lifestyle/merch photography.
  • Preferred: A passion or interest in sports and media & entertainment.

 

Why Join This Project? (Key Benefits for You):

This is a project-based, unpaid R&D phase for a sports startup, meaning you get a seat at the table during the foundational "building" stage.

Because of that, your “pay” is unconventional: We are investing in your professional pedigree and portfolio.

  • Direct Mentorship & Professional Coaching from Founder: You will work directly with the founder, Rilwan “RJ” Alowonle Jr., former All-American (UNC) and 7-year professional hurdler (Team Nigeria). Beyond Track & Field, RJ brings 5 years of experience as a Marketing Strategy Senior Consultant at Deloitte and 2 years in a stategic operations consulting role at Chick-Fil-A headquarters. 
  • Career Strategy Sessions: As part of this project, you will receive personalized career-focused meetings to help you translate this experience (and any prior experience you have) onto your resume, and how to craft a story that best positions you to land future roles at top-tier companies.
  • Large-scale Ownership: Unlike a typical internship where you will be limited in opportunity exposure, in this role you will have significant ownership over social content creation. 
  • Creative Freedom: You will have significant input on the brand’s visual identity and social voice from day one.