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Social Media Intern

Wellhome
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OVERVIEW

WellHome is a non-skilled in-home care agency serving the St. Louis metropolitan area. We help elderly and disabled Missourians live independently through personal care assistance, and we serve as employer of record for family members who provide care to their loved ones through Missouri’s Consumer Directed Services (CDS) program. We are seeking a Social Media Intern to build and execute a recruitment-focused social media presence. This is a greenfield opportunity: you will help design the strategy, create the content, and build the playbook that scales beyond your tenure.

 

POSITION DETAILS

  • Reports To: Executive Director
  • Duration: One semester (approx. 15 weeks), with option to extend
  • Hours: 15–20 hours/week, flexible scheduling
  • Compensation: $20 to $25 per hour, or unpaid internship for academic credit
  • Location: Hybrid

 

IDEAL CANDIDATE

  • Currently enrolled in a communications, marketing, digital media, or related program at a St. Louis-area university
  • Demonstrated proficiency with content creation tools (Canva, CapCut, Adobe Creative Suite, or similar)
  • Experience managing social media accounts (personal brand, student organization, or professional)
  • Strong writing skills with ability to adapt tone across platforms and audiences • Comfort with video production (smartphone-quality is fine — polish matters less than authenticity)
  • Interest in healthcare, social services, or mission-driven organizations is a plus

 

KEY RESPONSIBILITIES

  • Develop and maintain a content calendar (minimum 2–3 posts/week across platforms)
  • Create original content: graphics, short-form video, copy, and caregiver spotlight features
  • Produce CDS program awareness content (educational, not promotional)
  • Monitor engagement metrics and report weekly on reach, engagement, and recruitment-attributed inquiries
  • Respond to comments, messages, and community interactions within established guidelines
  • Coordinate with caregivers (with their consent) for testimonial and spotlight content
  • Research competitor social media presence and identify content opportunities

 

END-OF-SEMESTER DELIVERABLES

At the conclusion of the internship, the intern will deliver: 

  • Social Media Playbook: A documented, hand-off-ready guide covering brand voice, content templates, posting cadence, platform-specific best practices, and compliance checklist
  • Content Library: Organized archive of all created assets (graphics, videos, copy) with usage rights documentation
  • Performance Report: Summary of metrics across the semester — follower growth, engagement rates, recruitment inquiries attributed to social media, and cost-per-inquiry benchmarks
  • Recommendations Memo: What worked, what didn’t, and what the next intern (or hire) should do differently