Revenue and Marketing Analyst

Position Summary

We are seeking a highly analytical and detail-oriented Revenue & Marketing Analyst to support pricing strategy, competitive intelligence, and marketing performance across a multifamily portfolio. This role sits at the intersection of Revenue Management, Marketing, and Leasing Operations, playing a critical role in analyzing market trends, optimizing pricing strategies, and improving marketing effectiveness.

The ideal candidate is both data-driven and operationally strong, with the ability to translate complex data into actionable insights.

Essential Duties and Responsibilities:

Market Intelligence & Competitive Analysis

• Collect and analyze feedback from leasing teams and sales leadership regarding competitor activity 
• Monitor trends in pricing, concessions, availability, and leasing strategies across competing properties 
• Develop and maintain detailed competitor reports using real-time market data 
• Track changes in the competitive landscape and identify risks and opportunities 
• Review and validate competitors identified during tours 

Revenue & Pricing Analytics

• Analyze internal and external data to evaluate appropriate rental pricing by unit type 
• Support pricing strategy by synthesizing:  
  • Market conditions 
  • Internal financial performance 
  • Make-ready, rehab, and marketing costs 
• Monitor performance of pricing decisions against budget and occupancy goals 
• Maintain detailed building- and unit-level datasets to support forecasting and future strategy 
• Support renewal pricing, unit availability reporting, and SKU model updates 
• Update velocity projections and audit key reports (cost of sales, lease start dates, expirations, etc.) 

Data Management & Reporting

• Manage and maintain data integrity within HelloData and internal systems 
• Ensure consistency across market surveys, pricing data, and reporting platforms 
• Create and distribute recurring reports on: 
  • Market trends 
  • Competitor positioning 
  • Pricing insights 
• Build dashboards and summaries for leadership decision-making 

Marketing Analytics & Performance

• Monitor marketing performance, lead generation, and ROI across the portfolio 
• Analyze campaign effectiveness and recommend optimizations 
• Track performance across ILS platforms (Apartments.com, Zillow, Google, etc.) 
• Support digital campaign performance across search, display, and social channels 
• Provide recommendations to improve marketing efficiency and leasing conversion 

Website & Digital Optimization

• Monitor website performance, SEO rankings, and organic traffic 
• Ensure online listing optimization across platforms such as Apartments.com, Zillow and Google.
• Manage content updates and coordinate improvements with vendors 
• Support digital content strategy and performance tracking

Cross-Functional Collaboration

• Partner with Revenue, Marketing, and Sales teams to align insights with strategy 
• Provide data-driven recommendations to improve leasing performance 
• Support automation initiatives including lead nurturing and segmentation 

 Job Requirements and Qualifications

Education and Experience:

• Bachelor’s degree in marketing, Business, Finance, Economics, or related field 
• Experience in analytics, revenue management, or data analysis 
• Strong analytical and problem-solving skills 
• Advanced Excel skills (pivot tables, lookups, data analysis) 
• Experience with data visualization tools (Tableau, Power BI, or similar) 
• Ability to translate data into actionable business insights

Preferred

• Experience in multifamily, real estate, or property management 
• Familiarity with revenue management tools and pricing strategies 
• Experience with CRM/PMS systems and marketing platforms 
• Knowledge of SEO, digital marketing metrics, and lead tracking

Competencies:

Analytical thinking

Business Acumen

Detail oriented

Data analysis

Cross-functional Collaboration

Communication and Storytelling with data