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Marketing Specialist

Hose Master LLC
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The Marketing Specialist will support the Marketing department’s lead generation and digital marketing functions. This position will serve as a key contributor to the marketing department’s programs and initiatives by driving traffic through web leads, trade show management, digital marketing, and marketing campaign efforts.

 

PRIMARY JOB RESPONSIBILITIES 

  • Maintain and optimize the CRM platform, including developing targeted marketing campaigns, generating reports and dashboards, tracking sales opportunities, and ensuring a high level of data accuracy.
  • Coordinate, plan, and promote the company’s scheduled trade shows while tracking expenses and ROI.
  • Improve the company’s existing website through SEO, enhanced usability, and increased conversion rates.
  • Utilize and analyze data (such as Google Analytics) to recommend and implement strategic promotional activities and website improvements.
  • Monitor, leverage, and record leads in the CRM originating from web forms and industrial resources.
  • Produce sales enablement tools, such as top-player target lists and industry playbooks.
  • Create targeted email campaigns to boost customer engagement and awareness; use the CRM to develop targeted email lists.
  • Support the internal and external promotion of marketing campaigns and programs.
  • Manage customer information updates in the CRM and ERP system.
  • Develop and expand a technical understanding of the company’s products and their applications.

 

ADDITIONAL SKILLS

  • Understanding of search engine optimization
  • Social media marketing
  • Strong organizational skills
  • Excellent grammar and language skills
  • High attention to detail
  • Above-average interpersonal communication skills
  • Exceptional visual and written commutation skills

 

QUALIFICATIONS

  • Bachelor’s degree in communications, marketing, advertising, or similar
  • Idea-driven self-starter
  • Ability to start a project and see it through to completion
  • Google Analytics certification is a plus

 

COMPETENCIES

  • Accountability/Ownership
  • Business Knowledge
  • Communication Skills
  • Customer Service
  • Interpersonal/Relationship Skills
  • Quality-Minded
  • Sense of Urgency/Entrepreneurialism
  • Time Management/Planning/Organizing
  • Exhibits the company’s Core Values