Social Media Coordinator Intern

Summary

The Social Media Coordinator Intern will play a key role in helping McLarty Automotive Group (Machens Dealerships) expand its digital presence. This internship is designed for creative, social media–savvy students who want hands-on experience managing multi-brand accounts, creating engaging content, and analyzing performance across platforms.

Duties/Responsibilities

• Assist in planning, creating, and scheduling content across Facebook, Instagram, TikTok, LinkedIn, and other platforms.
• Capture and edit photos and videos for dealership events, employee highlights, and community partnerships.
• Monitor social media channels, responding to engagement and helping build brand interaction.
• Research trends, hashtags, and best practices to keep content fresh and relevant.
• Track and report on engagement, follower growth, and content performance.
• Collaborate with the marketing team on campaign planning and creative brainstorming.

Required Skills/Abilities

• Strong familiarity with major social media platforms and trends.
• Creativity and an eye for visual storytelling.
• Basic experience with content editing tools (Canva, CapCut, Adobe, or similar).
• Strong written and verbal communication skills.
• Ability to work independently, stay organized, and meet deadlines.

Education and Experience

• Current student pursuing a degree in Marketing, Communications, Digital Media, or related field.
• Prior experience creating or managing social media accounts (personal, school, or organizational) is helpful but not required.

Learning Outcomes

• Hands-on experience managing business-level social media accounts.
• Skills in content creation, scheduling, and analytics.
• Exposure to brand storytelling and digital marketing strategy.
• Opportunity to build a professional creative portfolio.

Duration & Schedule

• Semester-long internship (with potential to extend), or summer-long internship (with potential to extend)
• 10–15 hours per week, flexible scheduling around classes.