Digital Marketing Intern

Internship Posting

Digital Marketing & Community Outreach Intern

Capital Area Urban League (CAUL) & Capital Region Realtist of New York (CRRNY/NAREB)
In partnership with Bethea Realty
Location: Albany, New York / Hybrid
Position Type: Internship
Duration: 10–12 weeks, semester-based
Hours: 25–40 hours per week
Compensation: Paid internship and/or academic credit, depending on funding and university program structure

Organization Description

The Capital Area Urban League (CAUL) is a community-based organization focused on advancing economic empowerment through housing, workforce development, education, and community engagement.

The Capital Region Realtist of New York (CRRNY) is a local professional real estate trade organization affiliated with the National Association of Real Estate Brokers (NAREB). CRRNY is committed to expanding homeownership, promoting wealth-building through real estate, and supporting equitable housing opportunities throughout the Capital Region.

Bethea Realty, a locally owned Albany-based brokerage, serves as an industry partner supporting practical real estate exposure, housing market awareness, and community revitalization efforts.

Together, these organizations are creating student internship opportunities that provide practical experience in communications, digital marketing, outreach, and community-centered housing initiatives.

Position Summary

The Digital Marketing & Community Outreach Intern will support digital communications, public engagement, and marketing initiatives related to housing, homeownership education, workforce development, and community advancement. This internship is designed for students interested in applying digital marketing and communications skills in a mission-driven environment with real community impact.

The intern will assist with social media strategy, content creation, event promotion, audience engagement, website and newsletter support, and digital campaign analysis. The position offers hands-on experience working across nonprofit, trade association, and real estate-related initiatives.

Responsibilities

The intern’s responsibilities may include:

• Assist in developing and implementing social media and digital outreach campaigns
• Create written and visual content for social media, newsletters, flyers, announcements, and community promotions
• Support digital campaigns related to homeownership education, wealth-building, housing access, and workforce development
• Assist with website content updates and email communications
• Help promote workshops, public events, internship opportunities, and community engagement initiatives
• Monitor social media and digital engagement metrics and help prepare summary reports
• Support brand consistency across communications and outreach materials
• Assist with storytelling, audience engagement, and program visibility efforts
• Contribute to event promotion and communications planning for community-based initiatives

Preferred Qualifications

Candidates should demonstrate interest and/or experience in several of the following areas:

• Social media strategy and campaign development
• Content creation and digital storytelling
• Graphic design using Canva or similar tools
• Writing, editing, and proofreading
• Event promotion and audience engagement
• Email newsletter support and website content management
• Communications strategy for mission-driven, nonprofit, or community-based initiatives
• Basic understanding of engagement analytics and campaign performance

Minimum Qualifications

• Current enrollment in a Bachelor’s program required
• Master’s students preferred
• PhD students welcome with relevant experience or interest
• Coursework or demonstrated experience in marketing, communications, business, public relations, digital media, or related fields
• Strong written and verbal communication skills
• Strong organizational skills and attention to detail
• Ability to work both independently and collaboratively
• Basic proficiency with Microsoft Office and/or Google Workspace
• Familiarity with major social media platforms in a professional or organizational context

Preferred Majors

• Marketing
• Digital Marketing
• Communications
• Business Administration
• Public Relations
• Journalism
• Media Studies
• Community Development
• Public Policy

Desired Skills

Preferred candidates will have some combination of the following:

• Experience creating digital content for organizations, student groups, or businesses
• Familiarity with Canva, Adobe Express, Mailchimp, Constant Contact, WordPress, or related tools
• Ability to write clearly for both professional and community audiences
• Interest in housing, workforce development, real estate, nonprofit leadership, or community engagement
• Ability to organize projects, manage deadlines, and contribute to multiple initiatives simultaneously

Learning Opportunities

Students in this role will gain:

• Practical experience in digital marketing and community outreach
• Exposure to housing, homeownership education, and workforce development initiatives
• Experience supporting public-facing campaigns and mission-driven communications
• Opportunities to build portfolio-quality work products
• Professional networking with leaders in non-profit, real estate, and community development sectors

Work Schedule and Environment

• Flexible schedule of approximately 25–40 hours per week
• Hybrid arrangement with some work occurring remotely and some in Albany-based settings as needed
• Internship term expected to run 10–12 weeks, with potential alignment to the academic semester

Application Instructions

Interested students should submit:

• A resume
• A brief cover letter or statement of interest
• Optional: samples of digital content, writing, design, or social media work

Applications and inquiries may be directed to:

Ira Bethea
President, Capital Region Realtist of New York
Principal Broker, Bethea Realty
Email: ira@bethearealty.com
Phone: (518) 331-7606