Digital Communications Manager

Digital Strategy & Execution 

• Own day-to-day execution of DC CAP’s digital communications strategy across social, email, and web 

• Draft and implement digital plans outlining campaign goals, target audiences, content strategies, and engagement tactics 

• Collaborate with DC CAP teams to design and execute coordinated rollout plans around key moments, campaigns, and events 

• Test new ideas, experiments, and approaches to strengthen DC CAP’s reach, engagement, and impact 

Content Development & Social Media Management 

• Actively manage and post across Instagram, LinkedIn, X (Twitter), Facebook, and Threads, with fluency across TikTok and YouTube 

• Create, edit, schedule, and publish high-quality content aligned to program priorities and brand voice 

• Create social toolkits and provide additional social support to internal teams and partners 

• Capture content at in-person events and support real-time storytelling 

• Monitor platform performance and adjust strategy based on data and audience insights 

• Produce digital storytelling content, with a focus on student voices, program impact, and organizational initiatives 

• Partner with Student Success Programs team to build a sustainable content collection and storybanking process 

• Serve as the primary in-house creator of visual and multimedia assets, collaborating with external design and video partners as needed for bigger projects or engagements 

• Maintain consistent brand voice, tone, and quality across all platforms 

• Draft, build, and send emails, including copywriting, light design, approvals routing, and deployment 

• Monitor industry trends in digital engagement and cultural shifts among target audiences to identify new opportunities 

Planning, Workflow & Project Management 

• Build and maintain digital content calendars based on a deep understanding of initiative goals, programming, and target audiences 

• Use Monday.com to assign tasks, track progress, and manage workflows 

• Balance multiple projects and deadlines while maintaining high quality and attention to detail