Digital Marketing Manager

Callah Digital Marketing Support 

Role:

• Support new founder in launching her YA female-oriented apparel brand (lounge wear only, 4 SKUs)
• Translate brand vision and assets into core digital channels
  • Social
  • Email
  • Website
  • SEO
• Set up digital accounts with founder and coach on use / best MMO practices 
• Plan and execute digital campaigns and promotions
• Plan and execute retail outlets: Etsy, Poshmark, amazon, etc
• Integrate potential ambassadors and influencers into campaigns
• Track results and make campaign adjustments to improve CTR, CR, CAC and LTV
• Create content for digital channels
• Flex hours

Compensation 

• To discuss
• Flex hours
• Remote possible  

Requirements:

• Digital marketing experience and demonstrated track record across core marketing metrics
• Ability to work with new founder 
• Agile with AI amplification tools and platforms on digital channels
• Fashion and apparel market knowledge  
• Facility with digital channels results tracking and read outs 

Please contact:

• Linsly@me.com
• IG Linslyd 

Deliverables 

• Marketing plan prelaunch (now) through launch (7/26) and holiday sales 2026
• Assets not needed to develop
  • Logo / tagline
  • Product creative 
  • Product photography 
  • Brand mission
• Digital assets: Web Presence
  • Pre order landing page
  • E-commerce website for order taking and fulfillment 
  • Promotion capabilities (promo codes, promo urls)
  • Conversion funnel tracking analytics in place (Google Analytics)
• Social channels - IG, TikTok
  • Set up IG and TikTok accounts accessible to Tess for admin and metrics tracking
  • Daily / weekly plan for pre launch, launch and holiday sales cycle through 12/26
  • Content creation and support
  • Promotion / sales capabilities in the channels 
• Email program
  • Set up basic email capabilities (500ish list…?)
  • Promotion / sales emails 
• Marketing funnel and economics tracking 
  • CPM
  • CTR -> CR
  • CAC
  • Repeat rate
  • LTV