Marketing Manager

We're looking for a Marketing Manager who can do two things well: think strategically and execute without hand-holding.

This is not a role for someone who needs a large team beneath them to get things done, or for someone who has only ever built decks and handed off to an agency. You'll be working in a lean structure alongside senior sales leadership, an execution partner in India, and a Chief of Staff who owns the operating cadence. You'll own campaign strategy, channel execution, and marketing operations — and you'll be expected to drive urgency and output in an environment where those things don't always come naturally to everyone around you.

If you've taken an MBA or business strategy background and paired it with hands-on B2B demand generation experience, this role was written for you.

What You'll Own

Campaign Strategy and Execution
— Build and run multi-touch outbound sequences in Apollo targeting Training Directors, VP-level Operations, Compliance Managers, and Safety leaders across the energy sector
— Develop campaign briefs, asset-to-channel deployment logic, and sequencing strategy for three active campaigns: diagnostic-led awareness, conference activation, and international new build
— Brief and manage an offshore execution partner (Get Levrg) with clear direction, quality gates, and deadline accountability

Conference and Event Marketing
— Own the pre/during/post playbook for a 16-event annual conference and webinar calendar
— Build and deploy post-conference HubSpot sequences within 72 hours of Tier 1 events
— Work with sales leaders to debrief event contacts and match follow-up assets to specific conversations

HubSpot Marketing Operations
— Own lifecycle stage logic, lead scoring, workflow automation, and nurture sequence architecture in HubSpot Sales Hub Enterprise
— Wire lead capture tools (gated calculators) to HubSpot via Forms API
— Build and maintain UTM tracking across all active sequences and report on asset performance monthly

Content Deployment
— Map an existing library of 9+ interactive tools, one-pagers, and guides to buyer journey stages and channels
— Ensure nothing sits "done" longer than two weeks without being deployed somewhere
— Identify and close priority content gaps: case studies, executive champion briefs, vertical-specific sequences

What We're Looking For

Required
— 3–6 years of B2B marketing experience, with at least 2 years in demand generation, campaign management, or marketing operations
— Hands-on experience with HubSpot (workflows, sequences, lead scoring, reporting) — not just familiarity
— Experience running or briefing outbound sequences in Apollo or a comparable sales engagement platform
— Strong written communication — you can write a sequence email, a campaign brief, and an internal strategy memo and they all land differently
— Comfortable operating with ambiguity and limited oversight; you set your own deadlines and hold yourself to them
— Bachelor's degree required; MBA or graduate business education a genuine plus (we want the strategic thinking, not just the credential)

Strong Plus
— Experience marketing to regulated industries: energy, utilities, nuclear, oil and gas, or adjacent
— Familiarity with compliance-driven sales cycles and multi-stakeholder enterprise deals
— Conference and event marketing experience, including pre/post activation playbooks
— Experience managing or briefing an offshore or agency execution partner

What This Is Not

This is not a brand management role. This is not a content calendar role. This is not a role where you build strategy and hand execution to someone else. If your experience is primarily in consumer marketing, large-team enterprise environments, or agency-side work without client-side ownership, this probably isn't the right fit.

Why This Role

You'll have real ownership and real visibility from day one. The marketing strategy, ICP, campaign architecture, and collateral library are already built — you're walking into infrastructure, not a blank page. You'll work directly alongside senior leadership in a company where marketing output visibly moves pipeline. And you'll be doing it in one of the most consequential industries in the world.