Senior Digital Marketing Manager

Hey there, event enthusiast!  If you’re looking to work for a company that’s upbeat, supportive, and a 5x recipient of Madison’s “Top Workplaces” Award, let's connect! pc/nametag is an entity of Avery Products Corporation, which means you get the best of both worlds: The close-knit culture of a 90+person team, backed by the strength and success of a growing global network. 

Do you thrive on fine‑tuning high‑performing campaigns and crafting subject lines that actually get opened? Are dashboards your happy place and A/B tests more like friendly challenges than chores? If you love transforming insights into action and turning smart ideas into measurable impact, this role might have your name on it.

As our Senior Digital Marketing Manager, you’ll lead the digital engine that drives traffic, leads, and customer growth. You’ll balance data‑driven strategy with creative execution across search, email, social, and marketing automation, while also partnering closely with your team to seamlessly connect online and offline initiatives. Your ultimate mission: grow, inspire, and lead an exceptional team, ensuring every campaign shows up in the right places, at the right time, with one cohesive voice.

No two days are the same, but here’s a glimpse of how your day might unfold:

• Morning: You start the day by checking performance dashboards for search, email, SEO, and paid social, spotting trends and opportunities before your first coffee is cold.
• Mid‑Morning: You optimize paid search campaigns, tweak keywords, and test new ad copy to improve conversion rates while keeping CPC in check.
• Late Morning: You review an email campaign’s A/B test results in HubSpot, implement learnings, and map out the next automation flow to nurture prospects into customers.
• Afternoon: You collaborate with teammates on content ideas, social strategy, upcoming promotions, and campaign timing, then jump into SEMRush to do SEO research on the next big idea. 
• Later Afternoon: You analyze performance and prep insights for stakeholders, translating metrics into clear recommendations and next steps.
• Wrap‑Up: You end the day knowing you’ve helped drive growth, improve performance, and make the marketing engine more powerful than it was yesterday.

Your Qualifications:

• A bachelor’s degree in Marketing, Business, Communications, or closely related 
• 7+ years of hands‑on digital marketing experience; bonus points if you’ve learned the ropes in eCommerce or online retail
• 2+ years as a proven people‑first leader who enjoys coaching, mentoring, and developing high‑performing teams
• Strategic marketer who can own the digital roadmap, align initiatives to business goals, and lead integrated online and offline execution
• Hands‑on experience leading SEO and AEO with tools like SEMrush to boost visibility across traditional and answer‑based search
• Comfortable running paid search and paid social campaigns that don’t just spend money, they earn it
• Fluent in analytics tools like Google Analytics, Google Search Console, and Google My Business (you know your way around a dashboard)
• An email marketing guru who can own the full journey: strategy, segmentation, testing, and performance reporting
• Experience leveraging and maintaining marketing automation platforms, HubSpot experience earns extra credit
• Naturally data‑driven, with a knack for turning numbers into insights that move the needle
• A clear, confident communicator who enjoys collaborating, brainstorming, and making great work happen together

Who We Are: 

At pc/nametag, we believe meaningful connections are created through shared experiences. That’s why we've made it our mission to create a more connected world through innovative, socially conscious products and service offerings. Best known for our customizable identification items like name badges, lanyards, and ribbons, pc/nametag helps business and event professionals deliver unforgettable meetings, conferences, and gatherings that make an impact. 

What we offer:

Our employees are our greatest asset. That's not just a catchy phrase—it's the pc/nametag way! We support you by offering tons of opportunities for growth, development, and support. Plus, we’ve also got you covered with full benefits, PTO, and more: 

• Competitive Pay: Receive compensation commensurate with experience. 
• Comprehensive Benefits: Includes health, dental, 11 paid holidays, and more. 
• Amazing 401(k): Save for the future with our 401(k)-match program. 
• Generous PTO: Enjoy paid time off starting at 16 days per year. 
• Gainshare Bonus Plan: Celebrate company success with financial bonuses.  
• Hybrid Environment: Support work/life balance with the flexibility you need. 
• Growth Opportunities: Support your professional development year-round. 

Did we mention we love having fun?  Team outings, catered lunches, themed dress-up days, and ice cream socials are just a few examples of activities we host to infuse fun into the workweek.  

Join the Tag Team! 

If you're ready to join a company where you can learn, grow, and celebrate your hard work in a supportive environment, pc/nametag is the place for you. Learn more by visiting our website at pcnametag.com.  

Apply online with your resume and indicate Senior Digital Marketing Manager in the subject line. We are proud to be an equal opportunity employer and provide a drug-free workplace.