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The Martech Intern will primarily focus on enhancing the company’s HubSpot Knowledge Base by conducting a comprehensive review of its structure, content organization, navigation, search functionality, and overall user experience. The intern will recommend and implement optimizations to improve accessibility, searchability, readability, content discoverability, and self-service effectiveness for both internal teams and external consumers. Additionally, the intern will provide broad support to the Martech team on related optimization projects, gaining valuable exposure to the full marketing technology (Martech) ecosystem.

PRIMARY DUTIES:

  • Conduct a thorough audit of the existing HubSpot Knowledge Base, evaluating content organization, navigation, search functionality, information architecture, and user experience.
  • Recommend and implement targeted improvements to enhance accessibility, searchability, readability, content discoverability, and overall self-service effectiveness.
  • Update and optimize the information architecture to align with best practices for scalability, clarity, and long-term maintainability.
  • Collaborate cross-functionally with other teams to identify content gaps, gather new materials and ideas, and ensure the Knowledge Base remains comprehensive and relevant.
  • Draft, edit, and update Knowledge Base articles while maintaining consistency with Zippo/Case/Northern Lights brand voice and tone.
  • Help keep all Knowledge Base content accurate, up-to-date, and strategically valuable for both internal users and consumers.
  • Provide additional support to the Martech team on various initiatives, gaining hands-on exposure to the broader Martech ecosystem while assisting with basic systems hygiene tasks such as data cleanup, workflow testing, and general marketing technology maintenance.

EDUCATION AND ADDITIONAL ELIGIBILITY QUALIFICATIONS:

  • Currently pursuing a degree in Marketing, Communications, Business, or a related field, with core Marketing coursework completed.
  • Strong critical thinking skills and high computer literacy.
  • Excellent reading and writing skills appropriate for professional business communication.
  • General familiarity with marketing technology tools (HubSpot experience is a plus but not required).
  • Ability to work independently as well as collaboratively in a team environment.
  • Attention to detail and an initiative-taking approach to identifying and solving problems.

**This is an office hourly, full on-site position, located in Bradford, PA**

***Smoking is permitted in most areas of Zippo workplace facilities, other than certain designated non-smoking areas.***