Editorial & SEO Content Strategy Intern

About AllTrails

AllTrails is the world’s most popular and trusted platform for outdoor exploration. We connect people to the outdoors, help them discover new places, and elevate their experiences on the trail. With the most comprehensive collection of trails in the world, AllTrails supports inclusive access to nature for a global community of millions of trailgoers. Every day, we solve incredibly hard problems to get more people outside, for their wellbeing and the collective care of the natural world. Join us!

This is a U.S. based remote position. Candidates must be legally authorized to work in the United States without the need for sponsorship now or in the future. San Francisco Bay Area employees are highly encouraged to come into the office one day a week.

About the internship

Join the AllTrails team for a summer of high-impact work. 

At AllTrails, interns tackle real problems that affect millions of people who use our platform to get outside every day. You won't be doing busy work, you'll own a high-impact project from start to finish and present your results directly to leadership.

From day one, you'll be embedded in your team with a dedicated manager who is invested in your growth. You'll join team meetings, collaborate cross-functionally, and have a voice in how we build. Whether you're helping shape how people discover trails, crunching data that drives product decisions, or creating content that reaches a global community — your work here will matter.

If you're looking for a summer where you grow fast, solve hard problems, and leave with something you're genuinely proud of, this is it.

What You'll Be Doing:

• Audit existing content across SEO, Trail Notes, Newsroom, PR, and affiliate channels to identify gaps, redundancies, and high-performing themes
• Analyze traffic, engagement, and keyword data to surface SEO opportunities and inform editorial strategy across global and market-specific themes
• Use AI tools (ChatGPT, Claude) and SEO platforms (Ahrefs, SEMrush) to scale production of ~100+ SEO-optimized content pieces for high-demand Trail, Location, and Park pages
• Build a centralized, cross-channel editorial calendar — defining taxonomy (themes, tags, formats) and integrating SEO topics, product moments, and consumer needs
• Design repeatable AI-assisted workflows for content analysis, planning, and SEO production at scale — documenting prompts, templates, and QA standards
• Conduct video and social content opportunity mapping, identifying SEO-informed topics for YouTube, Reels, and TikTok and matching them to creators and formats
• Collaborate cross-functionally with SEO, content, PR/Affiliate, lifecycle, partnerships, and social teams throughout the project
• Finalize and present all deliverables — including a content insights report, editorial roadmap, and AI content playbook — to the broader Marketing team

At the end of the internship, success looks like:

• A library of ~100+ drafted and reviewed SEO content pieces ready for publish, covering high-demand Trail, Location, and Park pages
• A centralized editorial calendar and 3–6 month content roadmap adopted by the team as a single source of truth across channels
• A documented AI content playbook — including workflows, prompts, and QA standards — that enables the team to scale content production independently after the internship ends
• A final presentation to Marketing leadership covering content insights, strategic recommendations, and a video/content opportunity map

What you bring:

• Must be currently enrolled in an accredited Undergraduate degree program. This opportunity is for second or third-year Bachelor students who are graduating between December 2027 – June 2029
• Candidates should be able to demonstrate how this internship aligns with their current field of study or future career goals through relevant coursework, volunteer work, or campus leadership
• Currently pursuing a degree in Marketing, Communications, Journalism, Business, or a related field
• Strong writing and editorial judgment with an eye for quality and brand voice
• Analytical thinking and ability to identify trends from traffic, keyword, and engagement data
• Strong organizational and cross-functional collaboration skills
• Interest in SEO, AI, and content strategy
• Bonus: familiarity with AI tools (ChatGPT, Claude, etc.), basic SEO concepts or keyword research, or experience with editorial calendars and content management systems

Program Details:

• Length of program: ~10 weeks (Summer 2026, roughly June through August)
• Commitment: Full-time (40 hours/week)
• Compensation: $40/hr
• Benefits: This role is eligible for paid company holidays, 2 sick days and 2 days of paid vacation. 
• Peak Membership: 5 Lifetime Peak Memberships for you and your friends and family
• Location: This is a U.S. based remote position, with a preference for interns based in one of our hub locations: San Francisco, Portland OR, Seattle, Denver, New York, Boston, Bend OR, or Salt Lake City. Being near a hub gives interns the opportunity to join a special trail day during the program and, where available, participate in local co-working days. San Francisco Bay Area employees are highly encouraged to come into the office one day a week