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Sales Development Representative

Roghnu
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DESCRIPTION

We are seeking an entry level Sales Development Representative (SDR) with one to two years of experience. The SDR is responsible for generating and qualifying new sales opportunities for the marketing and sales team by running a mix of outbound prospecting and fast follow‑up on inbound leads. The role focuses on researching target accounts, initiating conversations with potential customers, and booking well‑qualified discovery calls that convert into pipeline and revenue. The SDR will send agreements (e.g. mutual confidentiality agreement, order forms, and statements of work) to prospects with the support of Roghnu sales engineer’s support. 

RESPONSIBILITIES

  • Identify & Research: Research target accounts and contacts in the ideal customer profile (ICP) using tools such as LinkedIn, industry lists, and the company CRM.
  • Outbound Email: Run multi‑channel outbound sequences (email, phone, LinkedIn, light social selling) to generate interest and secure discovery meetings for AEs.​
  • Prospect Communication: Respond quickly to inbound demo requests, trial signups, and marketing‑generated leads, qualifying interest, fit, and timing.
  • Discovery Meeting: Ask structured discovery questions to understand prospect pain, current tools, budget, and decision process, and document this clearly in the CRM.​
  • CRM Data Management: Maintain clean, accurate CRM records for all activities, contacts, and opportunities, following established playbooks and data hygiene standards.​
  • Marketing Collaboration: Collaborate closely with marketing to follow up on campaigns (webinars, content downloads, events) and provide feedback on lead quality and messaging.
  • Performance Tracking: Track and report on core activity and outcome metrics (dials, emails, meetings booked, show rate, opportunities created) and hit monthly quotas.​
  • Continuous Improvement: Continuously test and refine messaging, sequences, and talk tracks based on performance data and feedback from prospects and the sales team.​

SUCCESS METRICS

  • Activity: daily dials, emails, and social touches (e.g., 40–60 calls, 40–60 emails depending on motion).
  • Pipeline creation: Qualified meetings booked per month and conversion of meetings into opportunities.
  • Data quality: Completeness and accuracy of CRM fields, notes, and next steps on every lead.
  • Responsiveness: Time to first touch on inbound leads (e.g., within minutes to a few hours during business times).
  • Closed Deals: Business won in alignment with goals and expected conversion rates. 

REQUIREMENTS

  • Bachelor’s degree or equivalent experience.
  • Strong analytical and problem-solving skills.
  • Strong organizational skills with the ability to multi-task in a fast-paced environment.
  • Proven success in a team environment and collaborating across teams.
  • Strong written and verbal communication (clear emails, confident on the phone).
  • Comfort with cold outreach and objection handling; resilience with rejection.
  • Active listening and discovery skills (can ask good questions and summarize needs).
  • Basic understanding of the sales funnel, lead stages, and handoff points.
  • Tech aptitude: able to learn CRM, sequencing tools, email tools, and LinkedIn Sales Navigator quickly.
  • 1–2 years of experience in sales, customer‑facing, or SDR/BDR role, ideally in B2B SaaS or technology.​

We invite passionate and driven professionals who are ready to take on significant challenges and contribute to our mission of transforming accounting and finance through technology. Join Roghnu and lead the way through innovative software development.