Associate, Marketing Strategy & Engagement

Associate, Marketing Strategy & Engagement
Reports to: Senior Manager
Type: Full-time
Location: In-person; Glastonbury, CT

Role Overview

Big Fish Marketing Collective is seeking a motivated, personable Associate to join our Marketing Strategy & Engagement team. This entry-level role offers hands-on experience in outreach, event marketing, and audience strategy while supporting client programs. You will play a central role in identifying and securing event locations that connect brands directly with their target audiences.

High performers will have opportunities to take on more client-facing responsibilities, contribute to strategy and process improvements, and grow toward more senior roles over time.

Key Responsibilities

• Research and identify on site or event locations that align with client goals and target audiences
• Capture details/manage expectations for guidelines/permits for on-site location activation
• Manage a high volume of phone and email outreach to secure event participation
• Build and maintain strong relationships with location contacts
• Track outreach activity, responses, and bookings using Monday.com
• Coordinate with events scheduler to manage high-volume activation/events calendar ensuring set goals are met.
• Adapt plans and messaging to meet shifting client priorities
• Maintain clear notes and recaps to support team alignment
• Contribute ideas to improve outreach scripts, processes, and targeting strategies
• Support program planning and reporting to prepare for eventual client-facing responsibilities
• Flexibility in down time to work on ad hoc company projects and needs

Who You Are

• Personable, confident, and comfortable speaking on the phone
• Goal-oriented and motivated by measurable outcomes
• Strong skill set for managing and reporting weekly status updates
• Highly organized and detail-oriented, able to manage multiple priorities with accuracy
• Collaborative team player who can also work independently
• Adaptable in a fast-paced, deadline-driven environment
• Strong problem-solving skills with a client-focused, proactive approach
• Strategic thinker who is eager to learn how daily tasks connect to broader client objectives
• A team player who is willing to pitch in when other departments are not resourced for the volume of workload

What Success Looks Like

• Consistently meeting or exceeding event booking goals
• Maintaining clarity and accuracy in all tracking and communication
• Taking initiative to adjust outreach approaches
• Proactively identifying opportunities to improve outreach, planning, and reporting
• Demonstrating readiness for expanded client-facing and program management responsibilities
• Responsiveness to lending a hand when additional duties are requested outside of the primary job function

Qualifications

• Bachelor’s degree required
• 1-2 years of experience in sales, marketing, communications, events, outreach, or other customer-facing roles preferred
• Ability to be in Glastonbury, CT office 5 days a week
• Strong verbal communication and interpersonal skills
• Proficient in Microsoft Office and Monday.com (willing to learn Monday.com if not trained)
• Strong organizational skills and attention to detail

What We Offer

• Paid, structured training with hands-on learning to develop outreach and event marketing skills
• Exposure to marketing, event campaigns, and strategic client programs
• Supportive team culture with opportunities for professional development
• Performance-based incentives
• Opportunities to work on nationally recognized client programs
• A fast paced and high-energy experiential marketing work environment

Compensation & Benefits

• Salary Range: $55,000-$60,000 plus bonus opportunity
• Paid time off
• Health Insurance
• 401k