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Public Relations Intern

B2 Communications
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College students and recent graduates looking to gain real-world public relations experience are encouraged to apply to become a PR intern with B2 Communications. This fully virtual PR intern program offers many opportunities to learn about public relations and gain real-world experience.

As a boutique public relations agency, B2’s PR interns benefit from working closely with our team on client projects, tour the Bay News 9 studio and learn insider tips on how to pitch a TV newsroom.

 

** Apply on B2 Communications' website, NOT on Handshake. **

 

Public Relations Internship Opportunity

B2 Communications moves quickly and efficiently. Its PR interns are expected to complete high-quality work, juggle multiple tasks, follow through on projects, communicate with our team and meet deadlines.

Description of Common Internship Tasks:

  • Account support (10%)
    • Attend client meetings
  • Media relations (10%)
    • Use MuckRack to research media outlets and contacts
    • Update media lists
    • Draft news releases and media alerts
  • Content development (20%)
    • Draft social media posts
    • Create blog posts, newsletter stories and other types of content
  • Research & reporting (60%)
    • Curate clients’ media placements
    • Develop share-of-voice and sentiment reports
    • Compile reports using Muck Rack
    • Complete other research projects
    • Track digital (i.e. website, social media) performance
  • Other tasks as assigned

Core Competencies:

  • Proactive, organized and motivated student who aspires to become a PR pro.
  • Accurate writer with strong grammatical skill and command of journalistic and AP style.
  • Commitment to continuous improvement and constant learning.
  • Voracious news consumer.

Required Knowledge & Skills:

  • Able to successfully work in a fully remote environment
  • Excellent writing and organizational skills
  • Strong attention to detail

Required Experience & Qualifications:

  • Junior or senior, or a recent graduate, seeking a degree in public relations, journalism, communications, marketing or a related field
  • Completed some public relations or journalism classes
  • Proficiency with key computer applications including Microsoft Office suite (i.e. Microsoft Word, Excel and PowerPoint), Google for Business, Dropbox, Slack, Zoom, cloud-based software (Dropbox and Drive) and design tools (Canva)
  • Understanding of WordPress (or similar content management system), MuckRack (or similar media research database and media monitoring systems), MailChimp (or similar email marketing platform), Loomly (or other social media management/scheduling tools), and AirTable (or similar project management tools) a plus
  • Involvement with PRSSA, PRSA, Hispanic PR Association, Association of Black Journalists, or other professional group preferred

Time Commitment:

  • Available for a minimum of 16 hours per week
  • Ideally, the candidate would be available 3 days per week for 20-24 hours

Compensation:

  • $16 per hour
  • Internship program can apply toward credit, if university or college allows

Career Development:

  • Work closely with B2’s staff, receiving regular coaching, guidance and assistance.
  • Ability to attend PRSA, FPRA, AMA and industry events to further your career development and develop a professional network
  • Participate in regular B2U learning sessions
  • Earn certifications for Google Analytics and MuckRack's Fundamentals of Media Relations, Fundamentals of Media Measurement, and Fundamentals of Generative Engine Optimization (GEO)

How to Apply:

Please fill out this form to submit your resume and 1-3 writing samples. Emailed resumes and resumes on Handshake will not be considered.

B2 Communications is an equal opportunity employer that's committed to maintaining a diverse, equitable and inclusive workplace where everyone feels valued.