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Global Marketing Trainee

BSH Home Appliances
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Global Trainee Needed 

See how easy it is to explore new ideas at BSH Home Appliances Group: As a leading manufacturer of home appliances, we improve people’s quality of life by thinking in solutions. With our global brands Bosch, Siemens, Gaggenau and Neff as well as our local brands, we explore innovative technologies from voice recognition to artificial intelligence. As we utilize these to create new user experiences, we think, prototype, build – and keep on learning. Join us now and give your career a home.

Are you ready to take your career global? Then BSH has the opportunity to help you dust off your passport. 

Kick-start your career in a 12-month global program designed to develop future key positions and leaders through real business impact, senior mentoring, and international exposure.

  • Support planning and implementation of campaigns and activations across customer touchpoints (website, app, social media, fairs, retail)
  • Assist with mapping customer journeys and identifying opportunities to improve experience and conversion at each touchpoint
  • Conduct market and competitor research, gather consumer insights, and translate findings into touchpoint-specific recommendations
  • Contribute to the design and optimization of digital and physical touchpoint content and experiences
  • Monitor and report KPIs across touchpoints (engagement, conversion, NPS, bounce rates); propose data-driven optimizations

What you will bring for this role: 

  • Master’s degree in Marketing, Business, Communications, or a related field
  • No more than 2 years of internships/work experience related to your degree background
  • Intercultural experience e.g. through semester or internship abroad and willingness to work in different locations worldwide
  • Excellent written and verbal communication skills in English; German plus one additional language skill are a plus
  • Strong analytic thinking skills and a business mindset, ability to translate data into actionable recommendations
  • Strong interest in consumer goods, customer experience, and multi-channel marketing, basic understanding of digital channels, CRM and analytics
  • Must be willing to live in Europe (Germany and other countries for 1 year)