Digital Marketing Coordinator

About Learning Exchange LXD

At Learning Exchange LXD, we partner with organizations to transform learning into measurable performance outcomes. As a learning business consultancy, we blend strategic advisory, market insights, and innovative learning design to create solutions that empower people to excel and achieve success aligned with company goals.

Role Overview:

We are seeking a motivated and creative Digital Marketing & Social Media Coordinator Intern to join our growing team. In this role, you will support the planning, creation, and scheduling of social media content across our platforms, drawing from research-driven insights, industry analytics, leadership-provided content, and our portfolio of case studies. This is an excellent opportunity for an emerging marketer to gain real-world experience in B2B digital marketing within the learning and organizational development space.

You will work closely with leadership to ensure our social content reflects our brand voice, highlights our expertise, and drives meaningful engagement with our target audience: HR leaders, L&D professionals, and organizational decision-makers.

Key Responsibilities:

Content Planning & Strategy

• Develop and maintain a monthly social media content calendar aligned with organizational goals and campaigns

• Research trending topics, hashtags, and conversations relevant to learning & development, HR, and organizational performance

• Analyze platform analytics (LinkedIn, Instagram, Facebook, etc.) to inform content strategy and optimize post timing, format, and frequency

• Translate leadership-provided insights, case studies, and service highlights into engaging social media content

Content Creation & Coordination

• Draft copy for social media posts across platforms (LinkedIn, Instagram, Facebook, and others as applicable)

• Collaborate with leadership to ensure all messaging is on-brand, accurate, and aligned with LXD's positioning

• Support the creation of simple visual assets or coordinate with design resources for graphics, quote cards, and infographics

• Repurpose long-form content (case studies, blog posts, service pages) into digestible social media formats

Research & Analytics

• Conduct ongoing competitive research on how peer organizations and consultancies present themselves on social media

• Monitor industry news, reports, and thought leadership to surface timely content ideas

• Track and compile weekly/monthly performance reports including engagement, reach, follower growth, and impressions

• Provide data-driven recommendations for improving content performance based on analytics findings

Topic Trend Research & Analytics

• Use Google Trends and similar tools (e.g., Exploding Topics, BuzzSumo, Answer the Public) to identify rising topics, search patterns, and seasonal content opportunities relevant to L&D, HR, and organizational development

• Monitor keyword and topic performance over time to ensure content remains timely, discoverable, and aligned with what target audiences are actively searching

• Translate trend data into concrete content recommendations — topics, formats, and timing — for leadership review and approval

• Compile regular trend reports that highlight emerging themes and inform the monthly content calendar

Brand Kit Development & Maintenance

• Assist in building and refining LXD's marketing brand kit, including brand voice guidelines, approved color palettes, typography standards, logo usage rules, and visual templates

• Ensure all social media content- copy, graphics, and formatting- consistently reflects the brand kit and upholds a professional, cohesive visual identity

• Create and maintain a library of branded templates in Canva or equivalent tools for recurring content types (quote cards, stat graphics, announcements, case study spotlights)

• Identify gaps or inconsistencies in current brand presentation across platforms and recommend improvements to leadership

Community & Brand Presence

• Monitor social media channels for comments, mentions, and engagement opportunities

• Support consistent brand voice and visual identity across all social platforms

• Assist in identifying potential collaboration or partnership opportunities through social listening

Qualifications & Skills:

Education & Experience

• Currently pursuing or recently completed a degree in Marketing, Communications, Digital Media, Public Relations, Business, or a related field

• 0–1 year of professional or academic experience in social media management, digital marketing, or content creation (internship, coursework, or personal projects)

• Demonstrated interest in B2B marketing, professional services, or the learning & development industry is a plus

Technical Skills

• Familiarity with social media platforms from a professional/brand perspective, particularly LinkedIn

• Basic understanding of social media analytics tools 

• Experience with or willingness to learn social media scheduling and content management tools

• Proficiency in Microsoft Office Suite or Google Workspace (Docs, Sheets, Slides)

• Familiarity with trend research tools such as Google Trends, Exploding Topics, BuzzSumo, or Answer the Public

• Basic graphic design skills using Canva or similar tools, including experience working within or building branded templates

• Understanding of brand identity fundamentals, color theory, typography, visual consistency, and the ability to apply them within a brand kit

• Exposure to basic SEO or content marketing principles is a bonus

Core Competencies & Attributes

• Strong written communication skills with an ability to adapt tone and messaging for professional audiences

• Detail-oriented with strong organizational and time management skills

• Proactive, self-starter who can manage deadlines and work independently in a remote environment

• Curious and research-minded, able to identify meaningful insights and translate them into actionable content ideas

• Weekly one-on-one meetings to discuss marketing plan, review analytics and/or research findings, and next steps. 

• Collaborative and receptive to feedback from leadership

• Genuine interest in learning & development, organizational performance, or consulting is a strong plus

• Professional maturity and the ability to represent a brand online with discretion and care

What You Will Gain:

This internship offers hands-on experience in B2B digital marketing for a growing consultancy. By the end of your internship, you will have:

• A portfolio of published social media content and campaigns you can showcase to future employers

• Practical experience using analytics and trend research tools (Google Trends, BuzzSumo, etc.) to inform content strategy

• Hands-on experience developing and maintaining a professional marketing brand kit

• Exposure to the learning & development consulting industry and how thought leadership is built and communicated

• Direct mentorship from experienced leadership in a professional services environment

• A strong understanding of how content marketing supports business development and brand awareness in B2B contexts

How to Apply:

Interested candidates should submit the following to our team via email at info@learningexchangelxd.com:

• A brief cover letter describing your interest in digital marketing and the L&D space

• Resume

• Optional but encouraged: a sample content calendar, post mock-up, or portfolio of past work