Outbound Growth Specialist

We are looking for a creative and analytical professional to help us build and validate the foundational tools, messaging, and insights that support future sales and growth efforts.

This role sits upstream of execution. You will not be responsible for outbound outreach, closing deals, or running day-to-day ecommerce operations. Instead, you will focus on creating, testing, and refining the content, messaging, and analytical inputs that outbound, sales, and marketing teams rely on to operate effectively.

You will work closely with senior leadership and cross-functional partners to translate direction into concrete outputs, run structured tests, and synthesize learnings as the company builds its go-to-market motion.

This role is ideal for someone early in their career who enjoys thinking and building at the same time, and who wants exposure to how real revenue systems are developed from the ground up.

What You’ll Do

Messaging & Content Development

• Develop and iterate core messaging themes for target customer segments
• Draft and refine B2B-focused content, including LinkedIn and professional social content
• Translate product and business context into clear, testable narratives
• Maintain consistency of positioning across content and channels

Experimentation & Testing

• Design and support small-scale tests around messaging, content, and channels
• Define hypotheses and success criteria prior to testing
• Analyze results and explain likely drivers behind performance
• Propose next steps based on observed patterns

Analytics & Insight Synthesis

• Monitor performance indicators related to content, traffic, engagement, and campaigns
• Build and maintain simple reporting views and trackers
• Identify trends, anomalies, and signal vs. noise
• Summarize insights into concise, decision-relevant updates for leadership

Market & Competitive Research

• Research target industries, company types, and buyer profiles
• Analyze competitor positioning, messaging, and channel strategies
• Support ICP development through structured research
• Produce reference materials that inform messaging and future outreach

Enablement Asset Creation

• Build and maintain early versions of messaging frameworks, content libraries, and playbooks
• Document learnings so knowledge compounds over time
• Prepare materials that future SDRs or sales hires can realistically use

Cross-Functional Collaboration

• Work closely with senior leadership to translate direction into execution
• Coordinate with inbound and ecommerce teams to align messaging with customer reality
• Collaborate with marketing ops, design, or development as needed