Social Media & Business Development Intern (Mandarin Speaking)
Company Description
Headquartered in New York City, Bao Communications is a bilingual full-service PR and marketing agency specializing in social media management, media relations, content creation, influencer marketing, and cross-border brand strategy. We help brands expand into the North American market and build global presence. Our clients span consumer tech, retail, lifestyle, beauty, SaaS, AI, and emerging digital brands.
Role Description
This is a hybrid internship role based in the New York City Metropolitan Area. （Two days onsite per week is required)
As a Social Media & Business Development Intern at Bao Communications, you will support the agency’s social media operations and client acquisition efforts, with a primary focus on Xiaohongshu. You will support the day-to-day operation of the company’s Xiaohongshu account, including content planning, Mandarin copywriting, visual coordination, and publishing platform-native content aligned with the agency’s brand positioning. You will also assist in monitoring comments and direct messages, communicating with potential clients in Mandarin, and tracking & organizing inbound leads generated through social media.
In addition to platform operations, you will support local client communication in the U.S. market, assist with partnership discussions, and contribute to business development initiatives. You will collaborate closely with the PR, marketing, and content teams to ensure smooth project execution and high-quality client delivery. This role provides hands-on exposure to business development, social media management, and public relations in a fast-growing cross-border agency environment.
Qualifications
- Professional proficiency in Mandarin Chinese is required
- Content creation skills in both Mandarin and English
- Strong verbal and written English communication skills
- Experience using Xiaohongshu is required; experience operating Xiaohongshu accounts is a strong plus
- Understanding of social media platforms, including Xiaohongshu, TikTok, Instagram, and YouTube
- Strong organizational skills with the ability to manage and track multiple leads
- Ability to multitask and work in a fast-paced agency environment
- Commercial awareness and interest in business development and client acquisition
- Proficiency in Google Suite; Canva is a plus
- Commitment of 20 hours per week for 3 months
Job Type: Internship
Work Location: Hybrid in New York, NY 10001