General Manager

GENERAL MANAGER 

Crunch Fitness Powered by JEM Wellness Brands

Full-Time Exempt  

Reports to: District Manager 

We’re seeking a General Manager to join our leadership team and oversee all aspects of club operations—driving sales success, ensuring member satisfaction, and maintaining a clean, welcoming facility. 

This role is offered by JEM Wellness Brands, the proud franchise operator of Crunch Fitness, the “No Judgment Gym” known for fun, effective workouts. Crunch ranks #1 in fitness and #32 overall on Entrepreneur’s Franchise 500 (2025), with 3M members, 500+ locations, and its new Crunch 3.0 design. 

JEM is growing fast and committed to your future. Since 2022, we’ve acquired six Northern California Crunch locations, partnered with Atticus Franchise Group, and set a goal to open 75 new gyms by 2032. This year, we celebrated a Brookfield, WI opening with NBA star Trae Young and JEM leadership. We’re building a movement of self-improvement through purpose-driven work and people-first culture. 

Position Overview 

The General Manager (GM) is responsible for leading all aspects of club operations, driving revenue growth, ensuring member satisfaction, and maintaining operational excellence. This role requires a dynamic leader who can motivate teams, manage financial performance, and deliver exceptional member experience. 

General Manager Responsibilities 

Team Leadership & Administration 

• Demonstrate working knowledge of all company policies and standard operating procedures. 
• Communicate and implement policies to staff; foster teamwork and productivity. 
• Recruit, hire, and develop high-caliber employees. 
• Make sound decisions and resolve personnel issues per company guidelines. 
• Conduct regular team meetings and provide coaching for performance improvement. 

Sales & Revenue Management 

• Lead, motivate, and manage the sales team to achieve membership and revenue goals. 
• Implement company programs and promotions to drive lead generation and new member growth. 
• Ensure proper tracking of leads, accurate reporting, and effective communication of promotions. 
• Review sales-related communications for accuracy and effectiveness. 
• Facilitate weekly sales meetings to review strategies and performance. 
• Promote community engagement and local business partnerships. 

Personal Training Revenue 

• Achieve personal training revenue and session production goals. 
• Integrate personal training into point-of-sale presentations to maximize package sales. 

Operations 

• Oversee cleanliness, maintenance, safety, and security standards. 
• Coordinate with support functions (Fitness, Sales, Marketing, Accounting, IT). 
• Resolve member complaints promptly and professionally. 
• Manage payroll processing and labor controls. 

Financial Management 

• Monitor budgets, income statements, and expense controls. 
• Implement recovery plans when financial goals are not met. 
• Maintain expenses at or below budget and explain variances. 

Leadership & Culture 

• Serve as a role model and create an inspiring work environment. 
• Hold weekly and individual meetings with key personnel. 
• Encourage honest feedback and take action to improve employee experience. 

Accountabilities 

• Achieve financial and membership goals. 
• Maintain Crunch standards for cleanliness, safety, and service. 
• Ensure timely completion of tasks and adherence to policies. 
• Drive membership retention and community engagement. 

Required Skills & Experience 

• Fitness facility or customer service-oriented management experience. 
• Proven ability to execute objectives quickly and manage KPIs effectively. 
• Experience supervising employees. 
• CPR/AED certification (or ability to obtain within 30 days of hire). 
• Strong leadership, communication, and decision-making skills. 
• Understanding of labor control and staffing optimization. 
• Pre-Employment Screening: All offers of employment for this position are contingent upon the successful completion of a background check in accordance with company policy and applicable laws. This process helps ensure a safe and compliant workplace. 

Preferred Experience 

• 3+ years of management experience.

Physical Requirements  

• This is a physical role requiring the employee to frequently lift and/or move up to 50 pounds and may require standing or bending for prolonged work hours 

Education Requirements  

• High school diploma or GED required  
• Bachelor's degree in business management or related field preferred 

Schedule Requirement 

This position is designated as a day-shift role. Employees must be available and flexible to work any day of the week, Monday through Sunday, as scheduled by the Company. Work schedules may vary based on business needs. 

Benefits 

• Comprehensive Health Coverage – Full-time team members are eligible for medical, dental, and vision insurance. 
• Income Protection – Short-term and long-term disability insurance available for full-time employees. 
• Additional Coverage Options – Access to a variety of ancillary insurance plans for full-time employees. 
• Retirement Savings – 401(k) plan with employee contribution options, available to all employees after six months of service available for full-time and part-time employees. 
• Paid Time Off – Full-time team members are eligible for accrual-based Paid Time Off and can earn up to 40 hours per year. 
• Flexible Time Off – Enjoy flexible paid time off after completing 12 months with the company (salary employees only). 
• Paid Holidays – Company-designated holidays throughout the year for salaried team members.   
• Wellness Perks – Complimentary Crunch gym membership for all employees. 
• Safety & Certification Support – Free CPR/AED re-certifications provided by the company for all employees.  

Disclaimer 

It is the responsibility of the candidate to obtain and maintain all required certifications at their own expense, including but not limited to Personal Training Certification, Group Fitness Certification, and CPR/AED Certification, as a condition of employment. 

About JEM Wellness Brands 

Founded in 2022, JEM Wellness Brands is a first-in-class health and wellness franchisee platform and an official franchise partner of Crunch Fitness. Our mission is simple: to empower people to feel good in their bodies, confident in their choices, and connected to a lifestyle of wellness. Through our portfolio of industry-leading brands, we do good by doing well. 

We envision a world where wellness is accessible, inclusive, and deeply personal—where fitness, beauty, and recovery are not just services, but a way of life. Guided by our core values of Resilience, Service, Transformation, and Excellence, we strive to create meaningful experiences for our community, team members, and customers. 

At JEM, culture is our heartbeat. We’re a team of passionate leaders and purpose-driven professionals who celebrate wins, support growth, and put people first—always. 

Additional Requirements & Equal Opportunity Statement 

All employees at JEM Wellness Brands must be 18 years of age or older. 

Crunch Fitness Powered by JEM Wellness Brands provides equal employment opportunities to all employees and applicants and strictly prohibits discrimination or harassment of any kind. Employment decisions are made without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Please note: Crunch Fitness Powered by JEM Wellness Brands does not offer visa sponsorship or support visa transfers for this position. Applicants must be authorized to work in the United States without the need for current or future visa sponsorship.