Digital Audience Specialist

DIGITAL AUDIENCE SPECIALIST 1

Our Digital Audience Specialists help grow, engage, and retain audiences across our local news brands. This role is responsible for programming and optimizing digital products and distribution channels—including websites, newsletters, social media, mobile apps, push notifications, and breaking news alerts—with a focus on delivering meaningful experiences to key audience segments. 

The ideal candidate is a data-informed strategist who understands the digital funnel journey—from attracting new users to deepening engagement and driving conversions. You’ll work closely with editorial, product, and marketing teams to ensure our content and distribution strategies are aligned with audience needs, platform behaviors and brand mission. 

Key Responsibilities

• Curate and present content on digital platforms and products that resonates with our target digital audiences, using data to guide decisions
• Identify and implement compelling ways to feature content on digital platforms, including newsletters, sites, apps and social media, with a focus on engagement and user experience
• Work with content teams to promote breaking news and timely content in an urgent way on digital platforms (newsletters, push alerts, apps, sites, social media)
• Optimize digital content (stories, videos, photos, live streams, etc.) for maximum search engine reach, social referrals, audience engagement and user experience 
• Write clear and compelling headlines, teases, news bursts and social media posts for all products, including sites and newsletters
• Use news judgment to make appropriate content decisions for our brands  
• Review and analyze metrics to inform daily content and strategy decisions
• Proactively solve problems and help others find solutions when needed
• Stay current on digital audience, technology and advertising trends to help drive our business
• Handle other assignments as needed, showing flexibility and adaptability

Minimum Requirements

• Associate's degree in relevant discipline or equivalent experience (can include college work)
• Ability to work competently, reliably and consistently in a hybrid work environment (in-office work could be around 25%+)
• Ability to be flexible and work in a high-energy, fast-paced environment that can sometimes become chaotic
• Interest and/or background in the news industry and desire to grow within our company is a plus
• Excellent communication and presentation skills, both verbal and written
• Ability to support a 24/7 operation – including working evenings and weekend shifts when needed

About us: 

Cox First Media is the premier media company in the region with three daily newspapers and affiliated digital products, a digital-only entertainment site and a full suite of digital advertising and marketing capabilities. The Dayton Daily News, Springfield News-Sun and Journal-News are the most important and respected local journalism brands in Southwest Ohio, with about 90K subscribers plus a digital reach of more than 250 million pageviews a year. The Dayton Daily News is the birthplace of Cox Enterprises, which owns Cox First Media. We are committed to making our community stronger through local journalism and by helping local businesses grow and succeed. We are driven by the Cox values of serving our community, our customers and our employees in everything we do.