Strategic PR & Marketing Associate

Job Title: Strategic PR & Marketing Associate

Reports To: Human Resources Manager

Job Status: Full Time, On-Site

Strategic PR & Marketing Associate: self-directed and detail-oriented, with expertise in building brand visibility, fostering multi-community relationships, and maintaining a professional portfolio and website.

Key Responsibilities:

Develop and execute media relations strategies across print, broadcast, and online channels to enhance company visibility.

Build and maintain relationships with journalists, media outlets, thought leaders, and secondary education organizations.

Create and manage social media strategies and engaging content for LinkedIn, Instagram, and Facebook.

Coordinate and guide PR, marketing, and recruiting events aligned with business goals.

Produce high-quality materials including press releases, presentations, training videos, and point-of-sale content.

Monitor competitors, forecast news cycles, and identify trends to maintain a strong brand position.

Support HR initiatives through networking, candidate sourcing, and mapping internal expertise to the external marketplace.

Maintain and update a professional portfolio and company website to showcase accomplishments and reinforce brand image.

Ensure all PR and marketing efforts positively influence public perception and strengthen credibility across communities.