Social Media Intern

Company: CarDr.com

Location: Onsite – Plantation, Florida

Duration: Immediate – 10–12 Weeks

Hours: 20–25 hrs/week

About CarDr

CarDr.com delivers OEM-level diagnostic insights in 30 seconds or less. We help dealerships make smarter vehicle decisions by providing fast, accurate diagnostics that support better trade appraisals and acquisition strategies.

We’re looking for a marketing intern who understands that social media isn’t about vanity metrics — it’s about pipeline, influence, and closed dealer revenue.

Your Mission

Build, execute, and optimize social media strategies that generate qualified leads from Used Car Departments and Vehicle Acquisition Managers — converting to closed dealer accounts.

Expanded Social Media Responsibilities

This role goes beyond posting. You will help build and operate CarDr’s social growth engine.

Strategy & Platform Growth

• Develop and execute a LinkedIn-first B2B growth strategy
• Support expansion into Instagram, Facebook, and short-form video platforms
• Identify dealership-focused communities and industry groups
• Build audience growth strategy targeting:
  • Used Car Managers
  • Sales Managers
  • General Managers
  • Dealer Principals

Content Creation & Creative Direction

• Write high-converting LinkedIn posts (educational, authority, ROI-driven)
• Create short-form videos (Reels, Shorts, LinkedIn video)
• Develop:
  • Carousel posts
  • Infographics
  • Data-driven visuals
  • Dealer pain-point hooks
• Assist with scripting and filming in-office video content
• Capture behind-the-scenes startup and product content
• Repurpose long-form content into micro-content

Campaign Management

• Launch and manage organic content calendar
• Assist with paid LinkedIn and Meta ad campaigns
• A/B test headlines, visuals, and CTAs
• Monitor engagement from dealership job titles
• Optimize campaigns based on lead quality

Engagement & Social Selling Support

• Monitor and respond to comments and DMs
• Identify high-value prospects engaging with posts
• Support personalized DM outreach strategy
• Coordinate warm leads to sales team
• Track conversations that lead to demos and closed deals

Analytics & Performance Optimization

• Track:
  • Engagement by job title
  • Click-through rates
  • Cost per lead
  • Cost per acquisition
• Build weekly performance reports
• Recommend improvements based on real data
• Eliminate underperforming content quickly

Brand Positioning & Competitive Monitoring

• Monitor competitor social activity
• Identify messaging gaps
• Test bold positioning strategies
• Help strengthen CarDr’s voice as an authority in Used Car acquisition strategy

What Success Looks Like

• Increased engagement from Used Car decision-makers
• Consistent demo bookings from social
• Clear attribution to closed dealer deals
• Measurable cost per acquisition
• A repeatable social-driven acquisition system

Ideal Candidate

• Marketing / Business major (Junior or Senior preferred)
• Strong understanding of LinkedIn and short-form video trends
• Confident writing persuasive B2B messaging
• Comfortable being on camera
• Analytical and data-driven
• Competitive, entrepreneurial mindset
• Interest in automotive or dealership operations is a strong plus

Compensation

Base: $15–$18 per hour (20-25 Hrs/week)

Performance Bonus:

Paid only on closed dealer deals directly influenced by intern-driven campaigns.

$250–$500 per closed dealer account (can scale based on contract value).