Graduate Program, Collegiate & Field Marketing

As a Graduate in Collegiate and Field Marketing, you’ll help bring Red Bull’s global brand to life at the local level—supporting Collegiate and Field Marketing initiatives that reflect the culture, energy, and identity of each market. Reporting to the Collegiate Marketing Manager, you will contribute to regional strategies and execution across sports and culture, helping deliver experiences rooted in hyper-local traditions, iconic landmarks, and communities (such as surf, skate, snow, hip-hop, dance, etc.). Working closely with Sales and Marketing teams, you’ll support initiatives that strengthen local relevance, drive market impact, and build authentic connections with consumers. Through hands-on execution, cross-functional collaboration, and real-world brand building, this role is designed to develop the skills and field experience needed to progress into a Field Marketing Specialist role. 

REGION FIELD MARKETING 

Identify local behaviors, passions, communities and turn the understanding of local consumer and generational trends into actionable plans to promote the brand and the product 

Support the development and rollout of internal tools to measure the impact and success of Field Marketing initiatives 

Partner with Region Field Marketing teams to help establish tracking mechanisms for engagement and trial across local influential and community leaders 

Collaborate closely with the Region Field Marketing teams to reinforce brand standards and share what success looks like for strong field execution 

Participate in field meetings to promote integration, exchange learnings, and success stories that enable field innovation 

Support budget tracking, resource planning, and post-event recaps to gain exposure to how decisions are made in the field 

Shadow Field Marketing Specialists and Managers in coaching, training, and performance conversations with Student Marketeers to build foundational people-leadership skills 

COLLEGIATE MARKETING 

Ideate and share best practices on how to bring the brand to life in the field by supporting activations and key moments such as the Off to College campaign and the Red Bull Wings Cup (a global gaming event) 

Build and collect resources to best roll out key activations, events, and instructions, sharing the learnings with regional teams  

Work cross-functionally with the Region stakeholders to ensure 360-marketing activations through the fall semester  

Assist in core Student Projects and be the liaison between the production partners and event teams 

Recap projects and measure the success of the program to present to leaders and region teams 

Collaborate with cross-functional teams, creating processes and driving excellence in the Red Bull Wings Cup National Final (planning, execution, recap) 

CONSUMER COLLECTING 

Build trackers and dashboards to support action planning on the Sampling Program 

Support the national business planning process by linking national strategy with locally relevant ideas  

Foster cross-functional collaboration in the field by identifying synergies between Marketing and Sales initiatives, with a focus on the collegiate sales universe 

Connect with the consumer in the field, conducting shadowing of the collegiate brand ambassador team (Student Marketeers) to understand consumer sentiment around product and consumption occasions 

Work cross-functionally to support Brand Campaigns plans and executions in a regional level. 

Qualifications

Interest in field marketing, brand activation, and local community-based marketing 

Organized, detail-oriented, and able to manage multiple projects at once 

Willingness to learn through hands-on execution and feedback 

Proven excellence in academic pursuits 

A history of pursuing personal passions, extra-curricular achievements 

Strong verbal and written communication skills  

Bachelor’s degree (completed before July 2026) 

Relevant work or internship experience is a plus 

Experience with Microsoft Office (Outlook, PowerPoint, Word, Excel) 

Fluent in English (written, spoken); additional languages considered a plus