Communications and Marketing Specialist

Marketing and Communications Specialist

Full-Time | Erie, PA
LECOM Institute for Successful Living

The LECOM Institute for Successful Living is seeking a creative, motivated, and detail-oriented Marketing and Communications Specialist to support and advance our mission through strategic marketing, storytelling, and community engagement. This full-time position plays a key role in developing content, promoting programs and events, and strengthening the Institute’s brand across multiple platforms.

Position Summary

The Marketing and Communications Specialist supports internal and external communications efforts through content creation, media outreach, digital marketing, and event support. This role collaborates closely with internal departments and external partners to ensure consistent, high-quality messaging aligned with LECOM’s mission and values.

Characteristic Job Tasks and Responsibilities

• Content generation of articles, news stories, and press releases for internal and external purposes
• Development and design of print, broadcast, and other media marketing materials including collateral such as advertising, brochures, flyers, newsletters, magazines, blog posts, and Internet content
• Utilizes relationships with external media sources to promote and assist with coverage of newsworthy stories on an as-needed basis
• Assist with and drive social media posting to create brand recognition and increase following
• Assists with projects in photography, desktop publishing, graphic design, video production, and online publishing; ensures quality and timely deliverance of all projects
• Identify, solicit, and follow up with targets through multiple sales, communications, and marketing methods (i.e., cold calling, conference attendance, social media, public relations, drip campaigns, presentations, etc.)
• Attends activities and events as a representative of the Department including but not limited to the Scholarship Auction and Graduation, Long Term Care Conference, Culture of Caring Event
• May require working extended hours and weekends, as well as travel outside the Erie area
• Commit to being a representative of LECOM by being actively involved in the community, including but not limited to participating in community fundraisers and overall outreach

Minimum Qualifications

• 1–2 years of experience in a marketing and communications support role writing content, creating graphics, and generating digital content is preferred but not required
• Experience working with applications and programs including but not limited to WordPress, Canva, Sprout, AI tools, and similar platforms

Benefits:

LECOM’s full time employees enjoy the availability of an industry leading benefits package including:

• Highmark BC/BS Medical Insurance with employee-only coverage costing only $100/month!
• Full Family Medical Insurance is only $370/month!
• Employees with LECOM Medical Insurance can take advantage of waived co-pays and deductibles at LECOM physicians and Millcreek Community Hospital.
• 403(b) Retirement Plan with Employer Matching of 100% after completing one year of service
• Life Insurance and AD&D Insurance is provided to all Full Time employees at no cost!
• Paid vacation and sick time
• 6 Paid holidays each calendar year
• Referral program
• Employee appreciation and recognition events
• Up to $200/month towards childcare

Why Join LECOM Institute for Successful Living?

Our Core Values are the foundation of everything we do. They are the guiding principles that define our culture and commitment to excellence at the LECOM Institute for Successful Living. These Core Values are also the compass that directs our actions and ensures we continue to provide outstanding, compassionate care.

1. Say Yes First

We lead with “Yes” to find solutions –not excuses- for every patient, resident and colleague.

2. Deliver WOW Service

We go above and beyond to create extraordinary experiences and exceptional results.

3. People Are Our Power

Our team is our greatest strength. We support, grow and celebrate each other.

4. Grow Smart, Lead Boldly

We build sustainability through smart and sustainable financial decisions-and aim to be #1 in senior care nationwide.

The LECOM Institute for Successful Living is an equal opportunity employer.