Digital Engagement and Marketing Specialist

The United States Coast Guard Academy Alumni Association (USCGAAA) seeks a creative communications professional, for the position of Digital Engagement and Marketing Specialist. In support of the Alumni Association’s strategic communications plan, this role is responsible for online outreach through storytelling, brand building, asset creation, and digital engagement. They will provide innovative, timely, high quality internal and external communications via all channels. This entry-level position will enhance our virtual engagement opportunities, social media, podcasting operation, and email marketing through execution of a detailed digital marketing strategy. The USCGAAA is organized as an independent charitable corporation for the purpose of providing services to, and promotion of, fellowship among the alumni of the Coast Guard Academy.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Content Creation (including video and photography)
  • Craft compelling written, graphic, and digital communications through interviews, photography, organization of information, and research for use in media articles, newsletters, website, social media, and advertising materials for internal and external audiences
  • Create original video content for use on website and social media channels
  • Use Adobe Creative Suite and Canva to design graphics, email headers, banners and infographics and edit photos as needed for all channels, including interactive digital design
  • Oversee production of a monthly eNewsletter focused on Academy news
• Social Media
  • Assist Senior Director of Communications & Marketing with planning and executing social media strategy on Facebook, Instagram, and LinkedIn to grow the social media presence and engagement among alumni and donors
  • Monitor and respond accordingly to and with followers and other accounts to further drive engagement

• Podcasting and Digital Events
  • Support the Association’s podcasting operations from editing and scheduling to marketing and production
  • Create and execute unique digital engagement programs including webinars and virtual events via Zoom and other social media platforms; work closely with the Alumni Engagement and Development teams to execute their vision for virtual events
  • Serve as point person for all digital engagements ensuring smooth execution
• Website and Digital Marketing
  • Produce web-optimized content, including copy and graphics, fact-check, edit and proofread digital assets to ensure accuracy and consistent formatting and style
  • Create online event registrations, email invitations, and feedback surveys in support of event programming
• Edit and create webpages and email marketing campaigns as needed

• Assist with execution of external events
• Perform other duties as assigned
• Ensure conformance to vision, mission and values of the Association

MINIMUM REQUIRED EDUCATION, EXPERIENCE, SKILLS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. 

• Bachelor’s degree in marketing, journalism, communications, English, public relations, or in a related field from an accredited college or university
• One or more years of experience in digital marketing, web development, non-profit or marketing communications
• Technical knowledge and comfort with executing digital webinars and events using various platforms including Zoom, Facebook, YouTube, Vimeo, and Microsoft Teams
• Strong written and verbal communications skills; proficiency in copy writing and editing
• Proficiency and creativity with Adobe Creative Suite software and digital design tools like Canva
• Proficiency in Microsoft Office Suite and ability to navigate through database systems and software
• Innovative self-starter who displays an ability to learn quickly and easily adapts to changing situations – comfortable working under deadlines
• Experience managing online content and assisting with social media engagement efforts
• High organizational skills with strong attention to detail
• Experience planning and carrying out projects to meet objectives and deadlines
• Ability to promote effective working relationships to accomplish objectives and build team support
• Excellent customer service skills; sets high standards and seeks ways to improve service
• Enthusiasm for the Coast Guard Academy and USCGA Alumni Association missions and a willingness to learn more about their distinctive histories
• Embody the USCGA Alumni Association’s core values of Community, Advocacy, Integrity, Recognition, and Enjoyment

PREFERRED EDUCATION, EXPERIENCE, SKILLS 

• Podcasting production and editing experience
• Video production and editing experience
• Skilled in basic HTML programming and content management systems
• Fund raising or higher education experience
• Working knowledge of CSS

PHYSICAL REQUIREMENTS 

• Candidate must be able to sit for long periods of time while using a computer mouse, keyboard and telephone 
• Candidate must be able to stand and walk for extended periods of time during alumni events 
• Candidate must be able to lift 10-20lbs occasionally 

ADDITIONAL INFORMATION 

• Candidate must be able to successfully pass a background check 
• Salary range is commensurate with experience 
• Benefits include access to medical/dental/vision/life insurance, company sponsored LTD insurance, as well as participation in a 403(b) retirement plan 
• USCGAAA is an equal opportunity employer that values diversity and inclusion and we encourage all applicants from all backgrounds to apply. We strive to lead with our values that enable all team members to develop their potential, bring their full self to the workplace, and engage in a world of inclusion. All employment decisions are based on qualifications, merit and business need.