Social Media Specialist

Job Title: Social Media Specialist 

 Location: Elkhorn, NE (On-site) 

 Employment Type: Full-Time 

About Fat Brain Toys: 

 At Fat Brain Toys, we believe in the power of play! As one of the nation’s leading specialty toy brands, we design, create, and curate toys that inspire curiosity, creativity, and lifelong learning. We’re looking for a creative, organized, and strategic Social Media Specialist to join our marketing team. If you want to help shape how millions of parents and kids experience Fat Brain across social platforms, this could be your next great adventure! 

Position Overview 

The Social Media Specialist will oversee all aspects of Fat Brain Toys’ social media presence—from strategy and content creation to community engagement and even influencer partnerships. This role is ideal for someone who loves blending creativity with strategy, thrives in a collaborative environment, and can bring a playful yet polished touch to every post. If you love filming, editing, jumping on trends, turning product moments into thumb-stopping content, and building community… you’re in the right place! 

Key Responsibilities 

Content Strategy & Planning 

Develop and execute engaging platform-specific social strategies across all active platforms, including Facebook, Instagram, TikTok, Pinterest, YouTube, LinkedIn, and Amazon. 

Plan, organize, and maintain a content calendar that aligns with marketing campaigns, seasonal initiatives, and brand messaging. 

Spot and jump on relevant pop-culture trends that matter most to our target audience and make Fat Brain feel timely and fun. 

Collaborate closely with the marketing and design teams to ensure cohesive storytelling and on-brand visuals. 

Continuously research and test new formats, tools, and social best practices. 

Content Creation & Publishing 

Create, film, and edit high-quality short-form video content (largely for TikTok and Reels). 

Write and publish daily posts, stories, and updates across social channels. 

Coordinate in-store and/or warehouse photography or video needs and attend select store and trade events to capture live content. 

Curate and repurpose user-generated content to share on our social media and use in other marketing channels 

Support product photo/video shoots and capture social media-specific content 

Bonus: Comfortable being on camera, recording voiceovers, or directing on-camera moments. 

Community Management & Engagement 

Monitor and respond to messages, comments, and mentions with brand-right personality. 

Foster a positive, playful, and loyal Fat Brain community. 

Assist with influencer outreach: vet creators, coordinate samples, manage communication, and track results. 

Provide occasional support for LinkedIn when needed (brand announcements). 

Analytics & Optimization 

Track and analyze social media performance metrics to measure growth, engagement, content effectiveness, and ROI. 

Provide monthly performance reports and insights to inform future content strategies. 

Adjust posting schedules and creative approaches based on data-driven learnings. 

Cross-Functional Collaboration 

Work with the eCommerce team to support Amazon Posts, Amazon Live, and other marketplace needs. 

Update Link in Bio tools and ensure a clean user experience. 

Assist in organizing digital assets within Widen (training provided). 

Support general marketing tasks including sample fulfillment and coordination for media opportunities. 

Qualifications 

Bachelor’s degree in Marketing, Communications, or a related field. 

Professional experience managing brand social channels preferred. 

Strong understanding of platform trends, algorithm behavior, and what makes content perform. 

Proficiency with social scheduling tools (e.g., Meta Business Suite, Later, Hootsuite) and basic video editing apps (e.g., CapCut, Canva, Adobe Express). 

Excellent written communication and storytelling skills with an eye for playful, brand-right content. 

Highly organized and able to manage multiple projects and deadlines at once. 

Comfortable working on-site, being on camera, and creating content in real environments (warehouse, offices, retail, events). 

Passion for creativity, community, and—of course—play! 

Perks & Benefits 

Competitive salary and full benefits package. 

Collaborative and creative work environment. 

Opportunity to make an impact on a growing national toy brand. 

Occasional toy testing (yes, it’s part of the job!). 

Ready to help us make the world a more playful place? 

 Apply today and join the Fat Brain Toys team!