Marketing Specialist

Marketing Specialist 

Rapidly growing instrumentation company based in Brea, California is seeking an entry-level Marketing Specialist with a technical background who is comfortable in a multifaceted working role. 
 

Job Description 

We are seeking a task-driven, self-starter Marketing Specialist who creates and oversees marketing projects, using a deep technical understanding to produce and distribute high-quality digital content. This role will support multi-platform marketing initiatives including social media management, short and long form video production, email marketing, and product launch support. The ideal candidate can manage multiple priorities, meet deadlines, and adapt quickly as they gain industry and product knowledge.

Paid holidays, company bonus, and full benefits are available.

Responsibilities include, but are not limited to:

• Leverage technical experience to rapidly become knowledgeable in company products and applications, as well as ensure accuracy in marketing content
• Manage and distribute content across social media platforms, ensuring consistent brand voice and messaging
• Create social media content after developing a working understanding of the industry and target audience
• Produce short-form vertical video content for YouTube Shorts, TikTok, and Instagram Reels, with a primary focus on engaging field technicians and entry-level employees
• Assist with video production, including filming, editing, and basic script or copy development
• Create and manage email marketing campaigns using Mailchimp, including performance tracking and analytics
• Support new product launches by assisting with marketing assets, content creation, and content review
• Execute marketing plans, programs, and promotions across digital channels
• Drive brand awareness through coordinated marketing and content initiatives
• Manage sales demo inventory
• Execute and coordinate tradeshows activities

Requirements

• Video editing and production skills
• Graphic design skills
• Strong attention to detail
• Good communication and interpersonal skills
• Excellent writing and content creation skills
• Critical thinking and problem-solving abilities
• Strong analytical skills with the ability to interpret engagement and campaign performance data
• Ability to collaborate effectively with cross-functional teams
• Strong time management and multitasking skills with the ability to prioritize

Qualifications:

• Minimum of either an Associate’s degree (Bachelor’s degree preferred) or 3+ years of technical work experience (e.g., engineering, industrial, instrumentation or utilities)
• 0–3 years of relevant marketing work experience
• Experience or interest in technical products preferred
• Basic computer skills, including Microsoft Windows, Excel, and Word
• Familiarity with Adobe Premiere Pro and Adobe suite preferred
• Experience or working knowledge of Mailchimp is a plus

Company Description

Located in Brea, California, Additel Corporation is dedicated to the design, manufacture and sale of high-quality handheld test tools and portable calibrators for process industries in precision pressure calibration and test instrumentation. Over many years, Additel has successfully developed Automated Pressure Calibrators, Digital Pressure Test Gauges, Digital Pressure Calibrators, Pressure test and Calibration Pumps, and Multifunction Process Calibrators. These products are widely used in over 150 countries worldwide. Additel Corporation is a rapidly growing company seeking dedicated individuals to grow with the organization.

To Apply: Email Resume to jobs@additel.com