Web Copywriting Specialist

Position: Copywriting Specialist 

Part time (at least 30hrs per week) or full time, full time preferred. 
Company: Based Agency
Location: 110 West Vine Street, Lexington, KY (in-person only)
Hours: 30-40 hours per week
Pay: Hourly, $10-$15 based on experience

About Based Agency

Based Agency is a growing digital marketing agency in downtown Lexington. We help service based businesses (contractors, home improvement, auto, etc.) with their marketing and advertising.

We’re looking for a creative, thoughtful Copywriting Specialist to help us write content for ads, websites, and campaigns. This is a great role for a college student or recent graduate who loves writing and wants real world marketing experience.  This is an opportunity where doom scrolling and being up to date with current social media trends are actually a benefit!

What You’ll Do

• Ad Copy & Creative
  • Write ad copy for Google, Meta, and other platforms
  • Help come up with creative angles, hooks, and headlines
• Web & Landing Page Copy
  • Write and edit copy for websites and landing pages
  • Help make complex services sound clear and simple
• Blogs & Content
  • Draft blog posts and articles for clients in different industries
  • Help with research to support content
  • Learn client industries in depth to create strong and relevant copy for them. 
• General Copy Support
  • Edit and improve existing copy
  • Help keep messaging consistent across channels

What You’ll Learn

• How a marketing agency creates and tests copy for real clients
• How to write for different platforms (ads, websites, emails, blogs)
• How to think about SEO focused copy (providing relevant content for search engines)
• How to write for different industries and audiences

This is solid, practical experience you can show in a portfolio and on your resume.

What We’re Looking For

• Must work in person at 110 West Vine Street in Lexington, KY
• Able to work 30-40 hours per week 
• Strong writing skills and attention to detail
• Creative and curious - you like coming up with angles and ideas
• Good critical thinking - you can understand who we’re writing to and why
• Up to date with current trends across social media platforms 
• Comfortable receiving feedback and revising your work
• Reliable, organized, and eager to learn

Relevant Majors (Not Required, Just Helpful)

Students from all majors are welcome, but these are especially relevant:

• Marketing
• Advertising
• Communications
• Journalism
• English
• Creative Writing
• Public Relations
• Media & Strategic Communication

Important Note About Writing & AI

We value human written work.
We’re looking for someone who wants to use their own creative ability and copywriting skills; not just see what ChatGPT says and copy/paste it. AI tools can be helpful for brainstorming, but the core ideas, voice, and final copy should be yours.

How to Apply

On Handshake, please submit:

• Your resume
• A short note about:
  • Why you are a good fit for this role. 
  • Your availability in terms of hours/days per week. 

If you love writing, enjoy being creative, and want to see your words used in real marketing campaigns, we’d love to hear from you.