Festival Marketing and Research Intern
Company Overview:
Southern Entertainment is a full-service event and production company producing premier music festivals across the United States, including Carolina Country Music Fest, Barefoot Country Music Fest, Lovin’ Life Music Fest, Georgia Country Music Fest, and Greenville Country Music Fest. Our interns gain hands-on experience supporting marketing, event promotion, and audience engagement for large-scale live events.
This internship will be primarily focused on the preparation and execution of Carolina Country Music Fest (June 4–7, 2026) and Barefoot Country Music Fest (June 18–21, 2026), with opportunities to assist on additional events as needed.
Position Summary:
The Festival Marketing & Research Intern will support social media strategy, competitor analysis, and promotional initiatives to increase festival visibility and audience engagement. Interns will gain experience in market research, campaign execution, and ambassador program management while collaborating with the marketing team.
Key Responsibilities:
- Help monitor and manage the Ambassador program, creating unique campaigns for ambassadors to complete
- Conduct industry research, analyze trends, and track performance metrics to optimize marketing efforts
- Assist with wristband and credential fulfillment for sponsor, VIP, artist, and media ticket allocations
- Provide on-site customer support during festival load-in, show days, and load-out
- Assist with post-event ticket wrap-up
- Complete administrative tasks and special projects as assigned
Qualifications:
- Current UNC Charlotte student or recent graduate in Event Management, Business, Hospitality, Marketing, Communications, or related fields
- Strong organizational, multitasking, and attention-to-detail skills
- Excellent communication and customer service abilities
- Proficient in Google Workspace and/or Microsoft Office
- Available for festival weekends and flexible hours as needed
- Interest in live music, event production, and social media marketing