Workforce and Recruitment Specialist

Position Purpose:
The Workforce and Recruitment Specialist play a critical role in increasing the number of City of Racine residents within our workforce. This role blends strategic recruitment, creative storytelling, and community engagement to ensure more Racine residents have access to stable public service jobs. With a focus on filling hard-to-recruit roles and building long-term talent pipelines, this position uses both people-skills and data-driven strategies to strengthen the City’s workforce and reflect the community it serves.

As the face of the organization in the community, this individual will spend up to 75% of their time out of the office attending events, building relationships, and representing the City with professionalism and approachability. A flexible schedule is essential, as many activities occur during evenings or weekends.

Essential Duties:
Talent Acquisition & Strategy

• Design and execute innovative recruitment plans for a variety of City roles
• Implement strategies designed specifically to increase the number of City of Racine residents in the applicant pool and among new hires.
• Work closely with the Human Resources Generalists to enhance the applicant experience from job posting to onboarding
• Serve as an ambassador for Racine’s employee residency incentives, ensuring candidates and employees understand the advantages of working and living in Racine.
• Develop creative solutions to attract candidates for hard-to-fill positions.
• Develop and maintain a strong pipeline of qualified applicants through proactive sourcing, networking, and community engagement.

Community Outreach & Partnerships

• Build and maintain strong relationships with local schools, colleges, workforce agencies, and community-based organizations.
• Represent the City at job fairs, career expos, and neighborhood events.
• Organize and host City-led hiring events to connect directly with residents.
• Deep understanding of the City of Racine’s culture, neighborhoods, and community priorities, with strong connections that support hyper-local recruitment strategies.

Social Media & Content Creation

• Manage the City’s recruitment-related social media presence.
• Produce engaging video, photo, and written content that highlights job opportunities, employee stories, and City culture.
• Monitor analytics to refine outreach campaigns and improve engagement.

Workforce Development Initiatives

• Participate in and support citywide workforce development projects.
• Collaborate with local training programs to prepare residents for City careers.
• Research labor market trends to align recruitment with emerging needs.

Data & Reporting

• Track and analyze recruitment metrics to measure results.
• Provide regular reports and recommend adjustments to strategies based on data insights.

Minimum Qualifications:
Education & Experience:

• Bachelor’s degree in Human Resources, Marketing, Communications, Public Administration, Psychology or related field; equivalent experience will be considered.
• Minimum of 2 years of experience in recruitment, workforce development, marketing, or community outreach.
• Valid driver’s license at the time of application and throughout employment
• Experience in social media management and content creation preferred.

Equivalent combinations of education and experience may be considered (i.e. Associate’s degree with a minimum of 5 years related experience) 

 

Skills & Competencies:

• Strong interpersonal skills and the ability to engage with diverse audiences.
• Creative storyteller with a talent for making job opportunities compelling.
• Data-oriented mindset with proven ability to apply metrics to decision-making.
• Well-organized and adaptable, with the ability to manage multiple priorities.
• Presentation and public relations skills to confidently represent the City of Racine relative to recruitment before various audiences, large and small.

Supplemental Information:

This job description is intended to identify essential duties and also illustrates other types of duties that may be assigned. It should not be interpreted as describing all of the duties that will be required of an employee or be used to limit the nature and extent of assignments that an individual is required to perform. In addition to the responsibilities and duties listed, it is expected that employees maintain a consistent and reliable attendance record. Job descriptions are subject to revision at any time at the discretion of the Utility or City of Racine.

The City of Racine is an Equal Opportunity Employer.  In compliance with the Americans with Disabilities Act, the City will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.