Marketing Intern
About the Role
We're seeking a creative and driven Marketing Intern to help us reach families who need expert support caring for their aging parents. This is a unique opportunity to develop real marketing skills while making a meaningful impact on the lives of seniors and their families. You'll gain hands-on experience in B2C marketing to high-net-worth individuals—a challenging and rewarding niche.
Responsibilities
- Outbound Marketing & Lead Generation: Research and identify potential clients through targeted outreach strategies; develop and maintain prospect lists of families, senior communities, and referral partners
- Social Media Management: Create engaging content that educates and connects with adult children of aging parents; manage posting schedules across relevant platforms
- Community Engagement: Identify relevant professional networking events, and community gatherings
- Podcast & Speaking Opportunities: Identify and secure podcast guest spots and speaking engagements
- Content Development: Assist in creating blog posts, email campaigns, and educational materials that resonate with families navigating care decisions
- Market Research: Stay informed on trends in senior care, identify competitor activities, and discover new channels to reach our target audience