Hospitality & Tourism Marketing Internship (Paid)
Hospitality & Tourism Internship (Paid)
Position Title: Front Desk/Retail Associate & Tourism Marketing Assistant
Start Date: May 2026 End Date: August 2026
Organization: DST Enterprises, LLC DBA: Silver Lake Resort & Campground
Department: Customer Service & Tourism Marketing
Work Schedule: All Week (Flexible Shifts)
Number of Openings: 2
Hours per Week: 35 hours a week
Compensation: $15.00 per hour + Housing Included
Company Profile:
Silver Lake Resort & Campground, established in April 2005, is a 30 acre RV and Camping facility
geared for the outdoor enthusiast. Since 2005 the park has experienced significant growth in the last decade. A family owned and operated park with three generations of experience in the RV market as well as the Silver Lake Sand Dunes Area.
Silver Lake Resort & Campground provides the following services to its guests:
- Overnight and Seasonal Lodging during the summer months
- Exceptional service dedicated to making customers happy
- At home amenities that deliver our why statement -We believe EVERY guest is entitled to our Concierge Camping Service in order to create positive, memorable experiences.”
Position Description: The Hospitality & Tourism Intern will be responsible for all front desk duties, retail floor tasks, and communication with guests and housekeeping team. Additional opportunity to attend Silver Lake Sand Dunes Visitor Bureau Board Meetings, and work to implement regional marketing initiatives to promote Silver Lake Sand Dunes.
Learning Outcomes:
By the end of the internship, the intern will learn how to:
- Develop proficiency in a hospitality reservation software
- Increase profits by maximizing number of occupied nights
- Participate in Visitor Bureau board meetings to better understand Tourism Marketing decisions
- Implement current regional marketing initiatives to promote the Silver Lake Sand Dunes Area
- Work closely with Tourism Marketing Partners to facilitate social media efforts
- Update and manage one of the highest traffic websites for Michigan - ThinkDunes.com
- Transcribe information effectively and sharpen all communication skills with guests
- Content Creation for all Silver Lake Resort & Campground Social Platforms
- Respond to guest reviews in Trip Advisor, Google, and Facebook
- Learn inventory practices in a 1,500 square foot retail space
Deliver Silver Lake Resort and Campground’s 3 steps to great service;
- 1. Listen (communicate effectively by use of detective skills)
- 2. Get it for Them! (accomplished by politeness, accurately execute, and with enthusiasm)
- 3. WOW (By delivering a service that the guests didn’t specifically ask for.)
Deliver Silver Lake Resort and Campgrounds 4 steps to handling complaints;
- 1. Listen, Listen, Listen (practicing empathy)
- 2. Make it Right (empowered to find a solution)
- 3. Thank the Guest (service recovery)
- 4. Follow Up (documentation)
Qualifications
GPA of 3.0 preferred
Strong attention to detail
Students currently enrolled in Hospitality, Tourism, Recreation, or Management type degrees is a plus but not required.
A strong comprehension skill set and ability to communicate well with a diverse population
Application Instructions:
Submit directly through Handshake or
Send resume and cover letter to: don@silverlakerc.com