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Marketing & Operations Assistant

Indianapolis Roofing LLC
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About Indianapolis Roofing LLC
 

Indianapolis Roofing LLC is a family-owned roofing and construction firm headquartered in Carmel, Indiana, serving clients across Carmel, Indianapolis, and the surrounding region. We specialize in residential and commercial roofing, state and federal contracts, roof repairs, insurance restoration, gutters, siding, and exterior services. Learn more about us at: https://indianapolisroofing.com


 

 

Role: Marketing & Operations Assistant to VP

 

Location: Carmel, IN (100% On-Site)

Type: Full-time
 

We’re looking for a Marketing & Operations Assistant to the VP who wants to build a long-term career in marketing and operations leadership.

 

This is a hybrid-function role (marketing + operations + executive assistant):
 

  • ~50% Marketing & Growth (digital + local)
  • ~25–35% Operations & Company Support
  • ~15–25% Executive & Personal Assistant support to the VP
     

The position is designed for a marketing-focused professional who wants to grow into Marketing Manager or even Operations/General Manager. Over time, as you take on more responsibility and drive results, there is long-term earning potential that can exceed $200,000/year in senior roles.
 

You’ll be hands-on with day-to-day execution while helping us build the systems and foundations for growth.
 

If you’re excited about this role but don’t meet every single requirement, we still encourage you to apply. We know great candidates come from a variety of backgrounds and experiences.


 

What You’ll Do

 

Marketing & Growth (≈ 50%)
 

  • Plan, build, and schedule email marketing campaigns to past clients, leads, and referral partners
  • Help create simple automations and follow-up sequences
  • Optimize and maintain our Google Business Profile
  • Post consistent content across:
    • Facebook, Instagram, TikTok, Pinterest, X/Twitter, Threads, YouTube

  •  
  • Publish YouTube Shorts and long-form content on a regular cadence
  • Perform basic video editing for job-site clips, testimonials, and educational content
  • Use content scheduling tools to repurpose and bulk-schedule posts
  • Leverage AI tools (e.g., ChatGPT) to:
    • Draft and refine posts, emails, and landing page copy
    • Generate campaign ideas and content outlines
    • Help create SOP drafts, checklists, and internal documents

  •  
  • Support affiliate & partnership marketing:
    • Find places to get us posted or featured (local blogs, podcasts, digital magazines, neighborhood groups, trade partners, etc.)
    • Participate in efforts tied to financial incentives for qualified referrals and successful partnerships

  •  
  • Help manage and optimize paid ads (Google, social platforms)
  • Coordinate website updates (service pages, landing pages, blogs, photos, forms) and collaborate with any web/SEO partners
  • Actively request and collect testimonials (reviews, short videos, before/after stories) and ensure they are showcased


 

Operations & Company Support (≈ 25–35%)

 

  • Help keep jobs, leads, and tasks organized for the VP and team
  • Update CRM and project tracking tools
  • Maintain status boards for leads, inspections, estimates, and active jobs
  • Coordinate communication with:
    • Internal team members
    • Subcontractors/crews
    • Vendors and suppliers

  •  
  • Assist in creating and documenting SOPs (checklists and repeatable processes for sales, marketing, and operations)
  • Help monitor key business metrics, including:
    • Weekly/monthly sales
    • Job progress and timelines
    • Collections and customer feedback

  •  
  • Support basic hiring and HR tasks (posting roles, screening applicants, scheduling interviews, helping with onboarding)


 

Executive & Personal Assistant Support to VP (≈ 15–25%)
 

  • Work closely with the VP to:
    • Prioritize daily and weekly tasks
    • Maintain and protect the calendar (meetings, calls, focus blocks)
    • Prepare short summaries and action lists after key meetings

  •  
  • Act as a direct support and right hand to the VP for follow-through and organization
  • Occasionally assist with logistical/personal tasks that support the VP’s productivity (organizing documents, filing, light travel coordination)


 

Qualifications

 

Education & Experience

 

  • Bachelor’s degree (or in final year) in Marketing, Communications, Business, or related field preferred
  • 0–3+ years of experience in:
    • Marketing coordination, digital marketing, social media, or content creation
    • Operations, admin, or assistant work is a plus

  •  
  • Internships, campus positions, or project experience in marketing/communications are welcomed
  • Experience in roofing, construction, or home services is a bonus, not required

 

 

Skills & Competencies
 

  • Comfortable with:
    • Major social platforms (Facebook, Instagram, TikTok, Pinterest, X/Twitter, Threads, YouTube)
    • Basic video editing and simple graphic tools (or willing to learn)
    • Email marketing tools and basic list management

  •  
  • Proficient using AI tools (e.g., ChatGPT or similar) for professional tasks, such as:
    • Drafting and polishing social posts, emails, and simple web copy
    • Researching topics and summarizing information
    • Creating outlines, checklists, and draft SOPs

  •  
  • Strong writing and communication skills
  • Highly organized and detail-oriented; able to manage multiple moving pieces and deadlines
  • Comfortable with Google Workspace / Microsoft Office and open to learning CRM/project management tools
     

 

Personal Qualities

 

  • Ambitious and excited to grow into leadership in marketing and/or operations
  • Professional, mature, and comfortable working closely with ownership
  • Creative, proactive, and solutions-focused
  • High integrity, reliable, and consistent
  • Enjoys a fast-moving, entrepreneurial environment where you help build the system, not just follow it


 

Why Work at Indianapolis Roofing LLC?

 

  • Real growth path into Marketing Manager or Operations/General Manager, with long-term earning potential that can exceed $200,000/year in senior roles
  • Direct access to leadership – work closely with the VP and see how decisions are made
  • AI-forward environment – we actively use tools like ChatGPT to move faster and work smarter
  • Exposure to residential, commercial, and state/federal projects, giving you a unique mix of marketing + operations experience in construction and government-related work
  • A family-owned, entrepreneurial culture where your work is visible and genuinely matters