Virtual Business and Marketing Intern

Virtual - Business Development Internship

Henlopen Hospitality – Business and Hospitality Consulting

About Henlopen Hospitality

Henlopen Hospitality is a fractional CEO and consulting firm that helps independent hotels strengthen operations, increase revenue, streamline systems, elevate guest experience, and grow NOI. Co-founded by award-winning hotel operators, the firm brings high-level executive oversight, branding expertise, operational consulting, and leadership development to properties across the mid-Atlantic and beyond.

Henlopen Hospitality specializes in:

• Fractional GM/CEO leadership
• Sales, operations, and system optimization
• Digital and group sales strategy
• Brand and service culture development
• Hotel marketing support
• Exit strategy and asset value growth

Our mission is simple: Empower Leaders. Elevate Hospitality.

Bonus-Based or for Course Credit

This internship offers:

• Direct mentorship from Henlopen Hospitality partners
• Real-world experience in business and hotel marketing and consulting
• Opportunities to contribute to hotel-level marketing campaigns
• Performance-based bonus upon completion
• Professional portfolio development
• Potential referrals or future employment opportunities
• Access to hospitality industry networks

The ideal candidate is enthusiastic about 

• Social media
• Digital marketing
• Business management and leadership 
• Hospitality, and 
• Brand building, 
• Gaining practical experience working with a consulting firm driving real impact for hotel owners and operators.

Fully Virtual Position

Work remotely and gain real industry experience. Interns may receive an end-of-internship performance bonus, or—if your university offers credit-bearing internships—Henlopen Hospitality will collaborate with your school to meet academic requirements.

Job Summary

Henlopen Hospitality, a fractional CEO and hospitality consulting firm co-founded by award-winning hotel operators, offers an unparalleled internship for students interested in social media management, digital marketing, and hospitality business development.

This internship provides hands-on experience building brand awareness for a fast-growing hospitality consulting firm, supporting client marketing initiatives, and shaping the digital presence of hotels and hospitality businesses.

As an intern, you will help elevate Henlopen Hospitality’s online presence, grow its audience, and support the launch of new services, training programs, and hospitality industry partnerships.

This internship allows you to:

• Build a professional-level social media portfolio in the hospitality sector
• Learn directly from experienced hotel operators and consultants
• Contribute to marketing campaigns for real hotel clients
• Develop hospitality-specific digital marketing and branding skills
• Gain experience in business development outreach and lead-generation strategies
• Work inside a fast-growing hospitality consulting company shaping hotel performance nationwide

Our Commitment to You

Henlopen Hospitality is committed to giving interns meaningful, resume-building experience in marketing, digital communication, and hospitality consulting. You will gain exposure to:

• Brand storytelling and social media content strategy
• Digital marketing tools and analytics
• Hospitality sales and business development
• Growth strategies for independent businesses and hotels
• Professional communication with hotel owners, GMs, and hospitality partners

This internship blends creative development, market research, and real-world execution—with mentorship throughout.

General Requirements

We are seeking candidates who demonstrate:

• Passion for social media, marketing, and creative communication
• Interest in hospitality, travel, hotels, or service-oriented industries
• Reliability, professionalism, and strong follow-through
• Self-motivation and comfort working independently
• Creative problem-solving and initiative
• Excellent written and verbal communication
• Ability to work virtually and manage time effectively

Role and Responsibilities

Social Media Management & Content Creation

• Create, schedule, and publish social media content for Henlopen Hospitality
• Build a cohesive brand voice across platforms (Instagram, TikTok, LinkedIn, Facebook)
• Assist with graphic creation, captions, storytelling, and trends
• Develop content calendars to support marketing campaigns
• Edit short-form videos and behind-the-scenes reels
• Monitor engagement and provide insights on growth

Marketing & Brand Building

• Support digital campaigns for Henlopen Hospitality and hotel clients
• Help refine messaging, branding assets, and promotional materials
• Assist in drafting email campaigns and website content
• Conduct competitor and trend research
• Strengthen online presence through consistency and creative strategy

Business Development Support

• Research prospective hospitality clients and industry leads
• Assist with outreach campaigns to hotels, tourism boards, and event partners
• Help develop pitch materials and case-study content
• Support relationship-building efforts with partners and clients

Optional Project Areas (based on skills and interest):

• SEO content writing
• Blog article development
• Data analytics for social media performance
• Paid ads research
• CRM and lead-tracking assistance

Education and Experience

• Currently pursuing a bachelor’s or master’s in Marketing, Communications, Hospitality, Business, PR, or related field
• Basic understanding of social media strategy
• Experience with video editing apps (CapCut, Canva, etc.) preferred
• Interest in any of the following: business, management, leadership, hospitality, consulting, hotels, or travel industry marketing

Knowledge Requirements

Ideal candidates possess or want to develop knowledge in:

• Social media trends and digital storytelling
• Content marketing strategies
• Basic business development principles
• Bonus but not required: Tourism and hotel industry trends; Hospitality branding and service culture

Skills

Technical Skills

• Canva, CapCut, or other editing tools
• Social media publishing platforms
• Microsoft Office or Google Workspace
• Comfort with virtual collaboration tools
• Basic CMS familiarity a plus

Professional Skills

• Excellent writing and communication
• Organization and time management
• Creativity and storytelling ability
• Problem-solving and adaptability
• Professional presentation skills
• Ability to work independently with accountability