Marketing Specialist

Crane Group, the parent company supporting the growth of our platform companies, serves as the enterprise team for all sites and represents our platform identity in the market. We are a family-oriented organization with a strong Midwest and East Coast presence, operating in Wisconsin, Minnesota, Michigan, Maryland, and Pennsylvania.

As a result of our continued growth, we are seeking a Marketing Specialist.

The Marketing Specialist will be responsible for developing and executing marketing campaigns, consisting of approximately 75% digital marketing (social media, website management, email, advertising, etc.) and 25% traditional marketing (print, PR, and events/tradeshows).

What You’ll Do

• Demonstrates and promotes Crane’s core values (Act with Integrity and Respect, Foster Teamwork, Focus on the Customer, Strive for Excellence and Innovation, Project Passion and Energy and Have Fun).
• Collaborates with stakeholders across Crane Group companies to execute strategic marketing plans and achieve company goals and objectives.
• Creates and publishes a variety of content and marketing media for social, websites, video, email, ads, blogs, brochures, presentations, and more.
• Develop content calendars and deploys integrated marketing campaigns.
• Utilizes HubSpot Enterprise to build website content including new landing page creation and product additions.
• Analyzes insights and data to understand performance of website and marketing campaigns.
• Ensures accurate lead flow between HubSpot and CRM and works to keep databases clean and accurate.
• Conducts market research and competitor analyses and integrates findings into current marketing strategies.
• Coordinates regional trade show appearances and seminars.
• Supports sales team with marketing materials and presentations.
• Communicates and coordinates with vendors on marketing-related tasks.
• Occasional travel to conferences and regional offices may be required.
• May perform other duties as assigned.

What We’re Looking For

• Bachelor’s Degree in Marketing, Business, Communications, or related field
• Minimum 3-5 years’ marketing experience with in-depth industry knowledge
• Experience working with HubSpot Enterprise required, and Microsoft Dynamics CRM preferred.
• Ability to write and repurpose content for different channels required.
• Canva or Adobe Creative Suite experience preferred. 
• Proficient with SEO, SEM and Google Analytics.
• Excellent project management/organizational skills with the ability to effectively prioritize.
• High level of personal initiative, attention to detail, energy, and ownership.
• Ability to work cross-functionally with internal teams as well as interfacing with external customers

• This position is hybrid. 

We Are Winning When

Our expectations are that team members demonstrate our Core Values.

• Integrity & Respect – Work with the highest ethical standards, interact openly and directly, honor our commitments and value diversity of styles, roles and perspectives.
• Teamwork – Actively collaborate with others to solve problems and create opportunities. Devote ourselves to the team’s and others’ success.
• Customer Focus – Make customers the starting point for everything we do. Understanding what they want and expect from us will enable us to earn their loyalty.
• Excellence & Innovation – Continuously elevate our expertise and knowledge to strengthen our competitive advantage; and always look for ways to apply breakthrough ideas.
• Passion & Energy – Bring passion and energy to our work so that we are “energy givers”, enabling us to own and pursue objectives in spite of obstacles and adversity.
• Fun! – Enjoy what we do and have fun with each other – celebrate a job well done… “25% more fun”.

Benefits and Team Member Perks

• Ability to thrive in a culture that values growth, innovation, collaboration, and continuous improvement.
• Receive recognition for creating a meaningful impact on the organization’s success.
• Work-life balance; generous paid time off program; ability to participate in Flexible Workplace arrangement 
• Comprehensive health insurance coverage
• 401k with generous company match
• Intuitive health and wellness program that rewards participation
• Community involvement and volunteering opportunities
• Career advancement through our Career Tracker program

Join Crane Group not just in your career, but in the lives of those you work with every day. Apply today and help us inspire innovation, deliver excellence, and achieve success together at: https://www.craneengineering.net/careers

Crane Group is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status, disability, or any other characteristic protected by law. Crane Engineering also participates in E-Verify to verify identity and employment eligibility.