MBA Internship (Convertible) - Marketing Operations

About Us:

Insightful is a market-leading platform for employee productivity and workforce analytics. We process massive data sets of usage activity, synthesize them into actionable insights that help managers and employees perform at their peak, and help the world’s most productive companies stay that way by improving employee productivity, business processes, and giving every employee autonomy and transparency to work how they work best.

Description:

Insightful seeks a Marketing Operations specialist to scale its marketing function using MarTech and analytics. As interim head of this function (convertible to full-time following the internship period), you'll ensure data-driven, efficient marketing processes and a well-integrated tech stack. You should be process-driven, curious about B2B business models, knowledgeable about MarTech/SalesTech, and eager to learn new systems for scaling an AI and SaaS business. This role bridges marketing, technology/product, and sales, with hands-on accountability for revenue-supporting automation, including AI.

Responsibilities:

• Implement and clearly document the company’s marketing technology strategy.
• Work on technology and analytics projects across business functions in addition to marketing, including close collaboration with sales, customer service, product management and product engineering.
• Develop vision for marketing technology architecture, including various predictive models, and efficient workflows across marketing disciplines from advertising to email and everything in between.
• Create scalable, innovative approaches to extracting, managing, and analyzing marketing performance data.
• Collaborate with both frontline marketers and senior leaders to accurately measure campaign performance and achieve accurate revenue forecasts.
• Coordinate closely with external agencies and vendors to ensure proper implementation of web analytics and multi-touch attribution solutions.
• Work with marketing team leaders to implement overarching processes across internal and external marketing functions.

You are a great fit for this role, if you have:

• Current MBA student in good standing; 2nd year preferred. This internship requires 2 days in-office. 
• BA/BS with concentrations in computer science, marketing, business, finance or accounting are preferred. Work experience of 3-4 years is preferred.
• Highly analytical and data-driven marketer or business operations expert. 
• Preferred skills include proficiency in email deliverability, website analytics, A/B testing, conversion rate optimization, CRM processes and automation and email optimization.
• Experience with analytic techniques, statistical modeling, and web analytics.
• Strong skill with extracting patterns and action items from data. 
• Excellent communications skills when working with teammates who may be either data-driven or more qualitative.
• Expert use of Hubspot, Looker Studio, and Google Analytics is a job requirement.
• Strong working knowledge of project management tools including Notion and JIRA for documentation is a must. 
• Deep understanding of web-related behaviors and trends and ability to optimize for these.
• Proficient use of various LLM-based artificial intelligence applications is required.