Marketing & Social Media Coordinator

The Marketing & Social Media Coordinator plays a key role in driving brand awareness, engagement, and growth across digital platforms. This position is responsible for creating and managing social media content, writing newsletters, producing video posts, and supporting the overall marketing strategy to expand our reach and impact.

This role requires creativity, excellent communication skills, and a strategic mindset to effectively tell our story and connect with diverse audiences.

Key Responsibilities

Content Creation & Management

Develop, write, and schedule engaging posts for social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.).

Create compelling video content — including short-form reels, interviews, and campaign videos.

Design and distribute monthly newsletters and e-blasts using email marketing tools (e.g., Mailchimp, Constant Contact, or similar).

Maintain a consistent brand voice and visual identity across all communication channels.

Monitor social media trends and analytics to refine content performance.

Marketing Strategy & Campaigns

Assist in developing and executing marketing campaigns that align with organizational goals.

Contribute creative ideas for fundraising, awareness, and community engagement campaigns.

Track and report on campaign metrics, engagement, and audience growth.

Collaborate with internal teams and external partners to ensure cohesive messaging.

Community Engagement

Interact with followers and supporters through comments, messages, and community posts.

Support event promotion and coverage across social and digital channels.

Cultivate relationships with influencers, community partners, and media outlets.

Qualifications

Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).

Experience in social media management, marketing, or content creation.

Strong writing, editing, and storytelling skills.

Proficiency in social media platforms and scheduling tools (Meta Business Suite, Hootsuite, Later, etc.).

Basic graphic design and video editing skills (Canva, CapCut, Adobe Creative Suite, etc.).

Knowledge of email marketing tools and analytics platforms.

Highly organized, detail-oriented, and capable of managing multiple projects.

Preferred Skills

Experience working with nonprofit or mission-driven organizations.

Understanding of SEO, Google Analytics, and social media insights.

Passion for storytelling, community engagement, and social impact.