Marketing Intern

Location: The Heel Shoe Fitters - 930 Waube Ln, Green Bay, WI 54304
Reports to: Marketing Manager
Internship Type: Paid, Part-time

About the Role

The Heel is looking for a motivated and detail-oriented Marketing Intern to join our team! This role offers hands-on experience across all areas of marketing—from social media and email campaigns to in-store promotions and brand visuals. You’ll support our marketing team in bringing fresh ideas to life, maintaining our brand presence, and ensuring our customers stay connected both online and in-store.

If you love shoes, social media, and creative storytelling, this is your chance to step into the world of retail marketing (pun intended).

Key Responsibilities

Marketing Campaign Support

• Assist in the development and execution of marketing campaigns across email, social media, and in-store promotions.
• Conduct competitor and trend research to help shape campaign strategies.
• Support event planning and execution for promotions, launches, and in-store activations.
  
   

Social Media & Content Creation

• Create, schedule, and manage engaging content across The Heel and The Heel Outlet Store social channels (posts, stories, reels).
• Track and analyze social media metrics to measure performance and growth.
• Capture photos of new shoe arrivals and send assets to the ecommerce team.
• Contribute creative ideas for social content, giveaways, and collaborations.
  
   

Brand Assets & Visuals

• Update and maintain marketing materials, including lookbooks, signage, and digital content libraries.
• Tag and organize Lookbook assets in Flipsnack.
• Support in-store branding by managing signage and brand logos.
  
   

Customer & Community Relations

• Monitor and respond to Google Reviews in a professional and brand-appropriate tone.
• Handle donation requests—review submissions, coordinate responses, and track follow-up.
  
   

Administrative & Team Support

• Assist with photoshoots, product styling, and seasonal content production.
• Help organize marketing files and ensure assets are up to date.
• Provide general administrative and project support as needed.
   

What You’ll Gain

• Hands-on experience with real marketing campaigns, analytics, and brand storytelling.
• Exposure to both digital and in-store retail marketing strategies.
• Opportunity to build your portfolio with creative projects and social content.
   

Qualifications

• Currently pursuing a degree in Marketing, Communications, or a related field.
• Strong writing, communication, and organizational skills.
• Skilled in leveraging social media platforms (Instagram, Facebook, TikTok) to create compelling, on-brand content that drives engagement and supports campaign objectives.
• A keen eye for detail and aesthetics—photography or design experience is a plus.
• Enthusiastic, proactive, and eager to learn.