Product Marketing Analyst Associate

About Schneider Innovations

Schneider Innovations is a fast-growing, AI-driven global enterprise redefining how products are developed, positioned, and marketed across consumer health, medical supplies, and personal protective equipment (PPE) categories.

We own multiple international brands distributed throughout North America, and our goal is to build a next-generation AI Product Marketing Lab — where data intelligence, creative strategy, and agile execution converge to shape smarter, faster, and more market-aligned products.

About the Role

We are looking for ambitious, analytical, and creative AI Product Marketing Analysts / Associates who will help us reinvent how products are designed, positioned, and brought to market.

This is an early-career, marketing-focused role designed for individuals who want to grow their understanding of how marketing connects with product development and launches. You’ll gain exposure to different parts of the product and marketing lifecycle, using advanced AI and data analysis tools (ChatGPT (GPT-5), Google AI Studio, Claude, CoPilot, Sora 2, Veo 3, Nano Banana, GenSpark, FreePik, and others) to extract insights from complex data sources — including product catalogs, technical specs, market research, consumer reviews, competitive analysis, and sales data — and turn these insights into actionable product and marketing strategies, while focusing on storytelling, brand communication, and customer impact.

This role blends the analytical depth of a strategist with the execution drive of a PMM, supporting full lifecycle product management: from research → concept → positioning → launch → iteration.

(Please note: While AI tools will enhance your work, you’ll be responsible for interpreting data, drawing conclusions, and translating insights into marketing actions.)

Key Responsibilities

🧩 1. Market & Product Intelligence

• Conduct AI-assisted research on consumer behavior, competitors, and market trends using structured and unstructured data.
• Identify unmet user needs, white-space opportunities, and emerging product categories.
• Generate reports, dashboards, and executive briefs that translate findings into actionable insights.
• Perform cost, ROI, and pricing analyses to support product feasibility studies.

🎯 2. Product Positioning & Messaging

• Define product value propositions, key differentiators, and buyer personas based on data-driven insights.
• Develop messaging frameworks that align product benefits with customer pain points.
• Collaborate with design teams to translate positioning into packaging, visuals, and storytelling.
• Ensure claims and content are compliant, credible, and compelling.

🚀 3. Go-to-Market (GTM) Planning & Execution

• Support GTM strategies for new product launches and category expansions.
• Create sales enablement materials, one-pagers, and product training decks for internal and external stakeholders.
• Work with marketing, sales, and operations to coordinate product rollout timelines, pricing strategy, and inventory planning.
• Track and report launch performance (sell-in / sell-through/customer engagement).

🔁 4. Post-Launch Evaluation & Continuous Optimization

• Monitor customer feedback, online reviews, and sales data; use AI tools to extract actionable insights.
• Recommend product or packaging improvements based on user sentiment and performance trends.
• Maintain and continuously refine category playbooks and best practices for future launches.

⚙️ 5. Project & Process Management

• Manage multiple concurrent projects with clear prioritization and accountability.
• Establish workflows for research, content generation, and cross-team collaboration using tools.
• Contribute to building Schneider Innovations’ internal AI Product Lab methodology and templates.